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DECA Marketing Terms Questions and Answers 100% Pass
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  • DECA
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Adaptablility The ability to make changes to be a better match or fit in new situations. Advertising Campaign A coordinated series of linked ads with a single or theme. AIDA Acronym for customer: Attention, Interest, Desire and Action Assets Property or items of value owned by a business Attitu...

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  • November 7, 2023
  • 15
  • 2023/2024
  • Exam (elaborations)
  • Questions & answers

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  • deca marketing terms questions and answers 100 pa

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DECA Marketing Terms Questions and
Answers 100% Pass
Adaptablility ✔✔The ability to make changes to be a better match or fit in new situations.




Advertising Campaign ✔✔A coordinated series of linked ads with a single or theme.




AIDA ✔✔Acronym for customer: Attention, Interest, Desire and Action




Assets ✔✔Property or items of value owned by a business




Attitude ✔✔How a person feels about something or the way a person looks at the world and

responds to events.




Bait and Switch ✔✔Practice of advertising one product with the intent of persuading a customer

to buy a more expensive item when they arrive in the store




Barter ✔✔Exchange of one good or service for another good or service

, Benefit ✔✔Attribute of a product that will be an advantage for the customer




Brand ✔✔Name, term or design that sets a product or a business apart from its competition




Brand Equity ✔✔Value of having a well-known brand name




Brand Loyalty ✔✔Situation in which the customer will only buy a certain brand of product




Break-Even Point ✔✔The point at which revenue from sales equals the costs.




Business Cycle ✔✔Cycle that consists of alternating periods of expansion and contraction in the

economy.




Business Plan ✔✔Written document that describes a new business, how it will operate and make

a profit.




Buyer ✔✔The person responsible for planning and ordering inventory

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