Summary
Samenvatting en tentamen uitwerkingen Marketing 3 HBO
- Course
- Institution
Uitwerkingen en samenvatting dit is de perfecte voorbereiding voor het tentamen marketing in P3.1. De modellen zijn uitgewerkt op het bedrijf tata steel.
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De weg naar succes….DE MARKETING
BIJBEL
Thijs de Wit (GOD)
3H2
,Inhoudsopgave
Business definition van Tata steel.........................................................................................................................3
DESTEP Nederland................................................................................................................................................4
Uitwerking DESTEP...............................................................................................................................................5
5-krachten van Porter...........................................................................................................................................8
Groei model van Ansoff......................................................................................................................................12
Blue Ocean..........................................................................................................................................................13
Strategische SWOT-Analyse Tata steel................................................................................................................15
Kansen................................................................................................................................................................15
Bedreigingen.......................................................................................................................................................15
Sterktes...............................................................................................................................................................15
Zwaktes...............................................................................................................................................................15
Zwaktes....................................................................................................................................................... 16
Kansen......................................................................................................................................................... 16
Bedreigingen................................................................................................................................................ 17
Centraal probleem....................................................................................................................................... 17
Strategische issues....................................................................................................................................... 18
Businessmodel canvas van Max.........................................................................................................................21
Strategische SWOT-Analyse Tata steel................................................................................................................22
Kansen................................................................................................................................................................22
Bedreigingen.......................................................................................................................................................22
Sterktes...............................................................................................................................................................22
Zwaktes...............................................................................................................................................................22
Begin eigen aantekeningen.......................................................................................................................... 23
SWOT-Analyse voor Tata Steel:...........................................................................................................................23
Het 3C-model......................................................................................................................................................24
Afnemers Tata steel:...........................................................................................................................................25
Groeistrategie:....................................................................................................................................................28
VRIO-analyse: tata steel algemeen....................................................................................................................30
Oefenvraag tentamen:................................................................................................................................. 31
Modellen marketing algemeen:.................................................................................................................... 34
Ashridge missiemodel:........................................................................................................................................34
Model van Abell:.................................................................................................................................................35
1
, Marktleider strategieën van Kotler:...................................................................................................................37
Klantwaardestrategie van Treacy en Wiersema:...............................................................................................38
Blue ocean strategie:..........................................................................................................................................39
Groeistrategieën van Ansoff:..............................................................................................................................42
Model van Assael:...............................................................................................................................................45
Ruscon-model:....................................................................................................................................................46
Customer life cycle model van Sterne en Cutler:................................................................................................51
Vijfkrachtenmodel van Porter:............................................................................................................................53
DESTEP-analyse:.................................................................................................................................................55
SWOT-analyse tot centraal probleem:................................................................................................................56
SWOT-Analyse voor Tata Steel:..................................................................................................................... 59
2
, Business definition van Tata steel
Missie, Visie, kernwaarden
Missie: Tata Steel streeft ernaar om wereldwijd een toonaangevende staalproducent te zijn, waarbij
we de behoeften van onze klanten vervullen met hoogwaardige staalproducten en oplossingen. We
zijn toegewijd aan het creëren van waarde voor onze belanghebbenden, het bieden van een veilige
en stimulerende werkomgeving voor onze medewerkers, het bevorderen van duurzaamheid in alles
wat we doen, en het bijdragen aan de ontwikkeling van de gemeenschappen waarin we actief zijn.
Visie: Tata Steel streeft ernaar om een wereldwijd leidende en duurzame staalproducent te zijn, die
hoogwaardige staalproducten en oplossingen levert die voldoen aan de behoeften van klanten en
positieve waarde creëren voor al onze belanghebbenden. We willen voorop blijven lopen op het
gebied van technologische innovatie, operationele efficiëntie en milieubewustzijn, terwijl we ons
richten op het verbeteren van de kwaliteit van leven en het bevorderen van duurzaamheid in de
gemeenschappen waarin we actief zijn.
3
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