**Instructions: Answer all questions.**
---
**Section A: Multiple Choice Questions (2 marks each)**
1. What is the primary purpose of business simulation in a BBA program?
a. To replace traditional lectures
b. To develop practical decision-making skills
c. To assess theoretical knowledge
d. To focus on historical case studies
**Answer: b. To develop practical decision-making skills**
2. In a business simulation, what is the significance of the decision-making process?
a. It has no impact on the simulation outcomes
b. It helps in developing strategic thinking and problem-solving skills
c. It is solely for academic evaluation
d. It is predetermined and cannot be altered
**Answer: b. It helps in developing strategic thinking and problem-solving skills**
3. Which of the following is a key advantage of business simulation in a BBA program?
a. Limited scope for creativity
b. Lack of real-world application
c. Immediate feedback on decisions
d. Static and unchanging environment
**Answer: c. Immediate feedback on decisions**
2
, ---
**Section B: Short Answer Questions (5 marks each)**
4. Explain the concept of "competitive advantage" in the context of business simulation.
**Answer: Competitive advantage refers to the unique strengths or capabilities that
enable a business to outperform its rivals. In a business simulation, achieving
competitive advantage may involve making strategic decisions that differentiate the
company's products or services, optimize operational processes, or enhance customer
value.**
5. Briefly discuss the role of risk management in business simulation.
**Answer: Risk management in business simulation involves identifying potential risks,
assessing their impact, and implementing strategies to mitigate or capitalize on them.
This helps students understand the real-world challenges of decision-making and
prepares them to navigate uncertainties in a business environment.**
---
**Section C: Case Study Analysis (15 marks each)**
**Case Study: XYZ Corporation**
XYZ Corporation operates in the technology sector. Analyze the current market trends
and propose strategic decisions for XYZ Corporation to maintain or enhance its
competitiveness.
6. Identify and analyze two current market trends affecting the technology sector.
**Answer:**
3
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