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Rise Up Exam/75 Complete Questions and Answers
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Rise Up Exam/75 Complete Questionsand Answers
A term for physical goods that are bought and sold- - -Products
-A term that describes the audience of retail stores(the people who are
going to buy things from the stores)- - -Customers
-A term for intangible things, such as providing delivery, that is sold by
retailers- - -Services
-What kind of things does a manufacturer produce? - -Finished Products
-Holds large quantities of products that are later sent to either retail
locations or directly to customers- - -Distribution center
-Term that best describes a grower of potatoes- - -Manufacturer
-The majority of retailers are- - -Corporations
-The term for the retailing approach that places the focus on creating a
seamless shopping experience for customers by integrating multiple
channels- - -Omnichannel
-An interconnected system of approaches for meeting the goal of retailing,
which is to provide customers with the merchandise and services they want.
- -Retail ecosystem
-Approximately what percentage of U.S. jobs are retail jobs, as of 2019 - -
20-25%
-Customers that can take a long time to make a purchase decision, and
might return to a retailer several times before making a purchase are called-
- -Comparison Shoppers
-Customers that tend to make quick purchase decisions, often buying
inexpensive items that are not of high importance to them are called- - -
Impulse buyers
-Customers that tend to spend a lot of time checking out products and
prices through online sites, visiting different stores, and comparing retailer
ads are called- - -Comparison Shoppers
, -Customers that view shopping as a fun occasion, so shopping does not
necessarily include a purchase are called- - -Recreational Shoppers
-Customers that have an early adopter mindset, and want to be recognized
as trendsetters by others are called- - -Innovation/Trend Buyers
-Shoppers that have typically enjoyed repeated and valued positive
customer experiences with a particular retailer are called- - -Loyal
Customers
-Shoppers that are rarely the first to try new products are called- - -
Followers
-Term for behavior influences that come from a customers family and
friends- - -External Social Cues
-Term for behavior influences that come from a retailers marketing- - -
External Commercial Cues
-Term for behavior influences that come from a customers own needs- - -
Internal Physical Cues
-Term for the overall impression gathered from information that is seen,
heard and experienced by customers who encounter a business, its products
and services- - -Company Brand
-Term for the unique way that company employees act with each other and
customers- - -Company Culture
-Defines quality customer service- - -Delivering a positive, memorable
experience that is more than what the customer expected.
-As of 2019, roughly how much money do U.S. retailers lose annually due to
poor customer service? - -$60-$70 Billion
-After one negative experience, approximately what percentage of people
say they will never do business with that company again? - -50%
-What are some product features? - -Flavor, Texture, Color
-What is a valid reason for an employee to not escort a customer to the
location of a product they've asked to see? - -You're working with another
customer and can't leave your area.
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