Exam (elaborations)
MKTG 4500 HubSpot Content Marketing
- Course
- Institution
MKTG 4500 HubSpot Content Marketing
[Show more]
Seller
Follow
smartchoices
Reviews received
Content preview
MKTG 4500 HubSpot Content MarketingTrue or false? A benefit of organic content promotion is that it allows you to show your
content to a highly specific audience. -ANSW False
True or false? When possible, you should try and use extensive vocabulary in your
writing. -ANSW False, extensive vocabulary makes you appear less credible and
confident.
To help increase awareness for an upcoming product launch, your manager increases
paid promotion funds by 300%. Which channels could you disperse these funds to? -
ANSW All the above
When is the most effective time to boost content on social media? -ANSW When it's
performing well
True or false? You should post the same message across all of your social channels. -
ANSW False, you should customize the message based on the platform.
Fill in the blank: _______________ helps you group an audience together based on
specific criteria from a large list of people. -ANSW Segmentation
True or false? To make sure you're appropriately communicating the value of your
content, you should define as many benefits as possible when promoting it. The more
the better. -ANSW False
You can measure brand awareness by all of the following, except? -ANSW How many
press releases exist on your website
True or false? It's best to change your key metrics every few months to follow what's
trending. -ANSW False
Fill in the blank: All of the following are engagement signals that help you understand
your content's effectiveness, except for _______________. -ANSW Email Send Rate
Your boss asks you to report on how your content campaign has contributed to his lead
generation goals. What metric do you report on to demonstrate its contribution? -
ANSW Total leads generated from your campaign
What does an UTM parameter help you identify? -ANSW Lead attribution
, Fill in the blank: You had a successful team meeting where you were able to prove the
ROI of your content marketing efforts. However, your boss wants more details on the
content path that helped closed leads into customers. You could do this by creating a(n)
______________. -ANSW Attribution Report
Which departments does growth marketing support? -ANSW Marketing, Sales, and
Customer Service
Fill in the blank: Understanding your ____________ is the first step to instilling a growth
mindset within your organization. -ANSW Marketing Funnel
Once you're able to quantify your metrics, what is the next step in developing a growth
mindset? -ANSW Start looking for weaknesses in your funnel
Which best explains the bullseye framework? -ANSW An organized three-step
approach to gaining traction
What does the center ring of the bullseye framework represent? -ANSW Your top-
performing channels
Fill in the blank: When conducting a test, it should work to uncover _______________.
-ANSW All the above
How can a third-party website avoid duplicate content issues with republishing your
content? -ANSW Add a NoIndex tag
How long should you wait before republishing a piece of content to a new website? -
ANSW One Week
You have a top-performing blog post that you want to republish. Which platforms should
you republish it to? -ANSW Only websites you have a partnership with so you won't
have to pay for it.
When republishing your content, how can you make sure the republished post stands
out in contrast to your original post in search engine result listings? -ANSW Update
the headline
You are trying to turn an ebook into a checklist, which method should you keep in mind
when repurposing content? -ANSW ACE = Adjust, Combine, Expand
After you identify the theme and format for an offer, what should you do next? -ANSW
Identify a list of support topics
What can you do to make a headline more compelling? -ANSW Make a promise to
the reader
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller smartchoices. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $8.49. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
80467 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now