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Marketing IIB (Retail Management) Chpt.2 - The Retail Environment
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Types of retail landscapes, types of retail environments, and types of retailers.
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Retail Management by ProfessorBurgerQueenThe Retail Environment
Types of Landscapes
● 'Formal retail' chain stores (e.g., Woolworths, Checkers, Pick n Pay) serving
upper-income consumers
● Big-box cash-and-carry and hybrid stores (e.g., Makro)
● Neighbourhood convenience stores like SPAR
● Thousands of informal retail spaza shops in townships and poorer communities
selling food and grocery products.
- Online retail can encompass both formal and informal retail operations.
- For a business to be considered a formal retail operation in South Africa, it must
operate within its official legal framework and be registered with the South African
Revenue Services, fulfilling tax obligations on all generated incomes.
- Informal retail encompasses small, unregistered businesses like street
vendors and in-home enterprises commonly known as spaza shops or tuck
shops in South Africa.
- The formal retail sector comprises various types of retail business ownership
structures comprising:
- Corporate retailers listed on the Johannesburg Stock Exchange (JSE), like
Shoprite Group and Pick n Pay Group.
- Small independent supermarkets run as sole proprietorships.
- Retail of consumer goods in South Africa comes from 70% formal, and 30%
informal
Types of Environments
- Micro environment
- Made up of elements close to the business that affect it and the way it
operates on a daily basis ie. customers, competitors, suppliers
- Macro environment
- Factors that fall out of the control of the retailer
- Technology, competition, political/legal environment, economics
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