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MNG3702 Assessment 2 Semester 2 2023
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  • November 27, 2023
  • 9
  • 2023/2024
  • Other
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  • mng3702

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  • University of South Africa (Unisa)
  • (MNB3702)

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MNG3702
Assessment 2
Strategy Implementation and
Control
Semester 2
2023
Question 1

The Netflix case presents us with several examples of strategy formulation and implementation.

1.1 The first principle of strategy implementation is to translate the strategy of a business to
operational terms. One tool that can be used for this purpose is a strategic map. Draw a
strategic map for Netflix for 1998 when the company changed its pay-for-use model into a
subscription model which offered a subscription service through the internet. In your
answer, you need to make use of the elements of the Balanced Scorecard (BSC). (8 marks,
of which 1 mark will be awarded for each element of the BSC and 1 mark for a relevant
application of the elements of the Balanced Scorecard to the case in a strategic map)

Answer:

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