Exam (elaborations)
MKTG 3340 Midterm 1 Questions with Correct Solutions
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- Institution
The Customer is... - everyone's responsibility. Goals of Marketing - (1) Discover (assess) the needs and wants of prospective customers. (2) Satisfy these needs and wants through EXCHANGES Requirements for Marketing to Occur - -Two + Parties with Unsatisfied Needs -A Desire and A...
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