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AQA GCSE BUSINESS Paper 2 Influences of marketing and finance on business activity QP 2023
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AQA GCSE BUSINESS Paper 2 Influences of marketing and finance on business activity QP 2023Please write clearly in block capitals.
Centre number Candidate number
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I declare this is my own work.
GCSE
BUSINESS
Paper 2 Influences of marketing and finance on business activity
Monday 12 June 2023 Afternoon Time allowed: 1 hour 45 minutes
Materials
For this paper you must have: For Examiner’s Use
a calculator.
Section Mark
Instructions A
Use black ink or black ball-point pen. B
Fill in the boxes at the top of this page.
C
Answer all questions.
You must answer the questions in the spaces provided. Do not write outside TOTAL
the box around each page or on blank pages.
If you need extra space for your answer(s), use the lined pages at the end of
this book. Write the question number against your answer(s).
Do all rough work in this answer book. Cross through any work you do not
want to be marked.
Advice
The marks for each question are shown in brackets.
The maximum mark for this paper is 90.
*JUN23 132201*
IB/G/Jun23/E8 8132/2
, 2
Do not write
outside the
box
Section A
Answer all questions in the spaces provided.
For questions with four responses, only one answer per question is allowed.
For each question, completely fill in the circle alongside the appropriate answer.
CORRECT METHOD WRONG METHODS
If you want to change your answer you must cross out your original answer as shown.
If you wish to return to an answer previously crossed out, ring the answer you now wish to select
as shown.
0 1
.1 Which of the following is a method of secondary market research?
[1 mark]
A Focus group
B Internet research
C Interview
D Questionnaire
0 1
.2 Which of the following describes dividing potential customers into groups based on
different characteristics?
[1 mark]
A Differentiation
B Globalisation
C Integration
D Segmentation
*02*
IB/G/Jun23/8132/2
, 3
Do not write
outside the
box
0 1 .3 Which source of finance could be given to a business to create jobs in areas of high
unemployment?
[1 mark]
A Government grant
B Mortgage
C Share issue
D Trade credit
0 1
.4 Which of the following is the correct formula to calculate the margin of safety from a
break-even chart?
[1 mark]
A Break-even output + planned (or actual) output
B Break-even output / planned (or actual) output
C Planned (or actual) output – break-even output
D Planned (or actual) output – total costs
0 1
.5 Which of the following types of business ownership has shareholders, but cannot
advertise its shares to the general public?
[1 mark]
A Partnership
B Private limited company
C Public limited company
D Sole trader
Question 1 continues on the next page
Turn over ►
*03*
IB/G/Jun23/8132/2
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