AQA Psychology - Research Methods with Answers Latest, 100% CORRECT

Self-report techniques - Any method in which a person is asked to state or explain their own feelings, opinions, behaviors and experiences related to a given topic. Questionnaire - A set of written questions (sometimes called items) used to access a persons' thoughts/experiences Strengths of questionnaires - + Cost effective + Can gather large amounts of data quickly + Can be completed without the researcher being present Weaknesses of questionnaires - - Can produce response bias - P.ps may misunderstand the question or read it incorrectly - Demand Characteristics / Social Desirability may occur Open Questions - Questions with no fixed answer/response and respondents can answer in any way they wish. Advantages & Disadvantages of an Open Question - + Get more information + Produces qualitative data - depth and detail - People can miss them out as they can't be bothered to answer them - Harder to analyse Closed Question - Questions with a fixed answer/ the choice of response is determined by the question setter. Advantages & Disadvantages of a Closed Question - + People have to same perception of the Q&A + Quick and easy to answer + Quantitative data is easier to analyse - Not detailed or in depth answers - Don't find out the meaning behind the answer