Introduction
In today’s technology-driven world, social networking sites have become an avenue where retailers can extend their marketing campaigns to a broader range of consumers. Chi (2011, defines social media marketing as a connection between brands and consumers. It is offering a personal c...
In today’s technology-driven world, social networking sites have become an avenue where
retailers can extend their marketing campaigns to a broader range of consumers. Chi (2011,
defines social media marketing as a connection between brands and consumers. It is offering a
personal channel and currency for user-centered networking and social interaction. Many
companies find it essential to move to social media marketing ways because it is true that
companies are striving to gain a competitive advantage such as CISCO. The company designs
and sells various technologies across networking, security, collaboration, applications, and the
cloud. It offers to switch, routing, wireless, and data center products, hardware and software-
based solutions, cloud, and email security, access management and network security, identity,
advanced threat protection, and unified threat management products, as well as cloud and system
management products. The company also provides technical support and advanced services to
businesses of all sizes, public institutions, governments, and service providers. Offline marketing
is any advertising or promotional practice that leverages traditional offline media. It includes
channels such as television, radio, billboards, print, and in-person events. More often than not,
modern-day offline marketing methods are built to support or supplement online efforts.
1. Explain how Social Media differs from traditional offline marketing, and why it’s
important to the global business mode.
The principal distinction between social media and conventional marketing is how many people
experience it. While customary showcasing utilizes traditional media like magazines and papers,
computerized promoting utilizes advanced media, for example, web-based media or sites.
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