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MGT 6311 Midterm 50 questions with correct answers Latest Update 2024(Solved By Expert.)Guaranteed Success.+++ $7.49
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MGT 6311 Midterm 50 questions with correct answers Latest Update 2024(Solved By Expert.)Guaranteed Success.+++

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MGT 6311 Midterm 50 questions with correct answers Latest Update 2024(Solved By Expert.)Guaranteed Success.MGT 6311 Midterm 50 questions with correct answers Latest Update 2024(Solved By Expert.)Guaranteed Success.

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  • December 30, 2023
  • 4
  • 2023/2024
  • Exam (elaborations)
  • Questions & answers

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  • mgt 6311 midterm 50 questions with correct answers

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  • MGT 6311
  • MGT 6311

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By: Rn700Top • 9 months ago

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By: zipporah01 • 1 year ago

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MGT 6311 Midterm 50 questions with correct answers Latest Update 2024(Solved By Expert.)Guaranteed Success.
Shift in marketing mix Correct>>>Reach, effectiveness, and efficiency
goal of marketing Correct>>>to create a product/service that sells
GOST hierarchy Correct>>>Goals, Objectives(specific metrics), Strategies, tactics aka hierarchy towards achieving goals
5 C's Correct>>>Customer, competitors, collaborators, company, context
Customer marketing model Correct>>>Awareness
Interest/Engagement
Acquisition
Customer Segmentation
Customer Retention
Support/Advocacy
RFM Correct>>>recency, frequency, monetary value (as a customer persona)
Buyer journey Correct>>>Discovery (loosening of status quo, committing to change)
Consideration (Exploring possible solutions & committing to a solution)
Decision (Justifying the decision, making the selection)
The 5 P's Correct>>>Core components associated with a mktg mix: Price
Product
Promo
Place
People
Porter's 5 forces Correct>>>designed to consider competitive implications for an org within context of consumer behavior. Power of customer, threat of new entrants, threat of substitutes, power of supplies
- All circle into: competitive rivalry within industry
4 components to define a holistic strategy Correct>>>1. define the mission behind dig. mktg efforts
2. derive the digital strategy
3. define the interaction strategy across cust. lifestyle
4. measurement & improve ROI
Programmatic ad buying Correct>>>use of software to buy digital advertising.
What are goals of display ad? Correct>>>Build brand awareness
Increase share of voice
Create consumer demand
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