wgu c201 business acumen questions and answers 100
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WGU C201 Business Acumen
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WGU C201 Business Acumen Questions and
Answers 100% Solved GRADED A LATEST
VERSIONS GRADED A TESTBANK
Which part of the organizing process aids in effective and efficient progress toward
planned goals and often results in changes within the organization? - -Evaluating
results
-What is the result of a company increasing the delegation of authority and the span of
control? - -Increased number of direct reports per manager
-Which two key elements does an effective organization include? - -Human interaction,
structure
-Why does a line organizational structure function most effectively in a crisis situation?
- -It established a direct flow of authority
-Number the seven steps in the recruiting and interviewing process from first to last. - -
1) Define job requirements, 2) Contact and visit colleges for applicants/interns, 3)
Conduct employment tests, 4) Review resumes, 5) Conduct candidate interviews, 6)
Follow up interviews, 7) Hiring determination
-Which primary driver does management use for an organization's structure? - -
Achievement of company goals
-Which step in the organizing process results in management group work activities into
units within the organization? - -Departmentalization
-A high tech startup company is launching a marketing campaign for its new social
media portal by highlighting how the portal exceeds the connectivity and collaboration
capabilities of all other social media sits. Which type of competitive advantage is this
company leveraging? - -Customer loyalty
-Which marketing strategy is devoted to maintaining continuous bottom line prices
than relying on short term price cutting tactics such as cents off coupons, rebates, and
special sales? - -Everyday low pricing
, -When would a pull promotional strategy enhance a competitive advantage to market a
product better than a push strategy? - -When demand for the product is driven by the
end user
-Which marketing tool is essential to building an effective relationship marketing
campaign? - -An affinity program
-Which element of the promotional mix has the advantage of messaging that can be
tailored for each customer, but the disadvantage of a high cost per contact? - -Personal
Selling
-What three factors should be addressed in a successful marketing plan? Choose 3
answers. - -Target Market, Sales revenue goals, Plan implementation timeline (not on
list, marketing budget)
-Which three characteristics are measured in demographic segmentation? Choose 3
answers - -Race and ethnicity, Income, Household size
-In which three ways does business-buying behavior differ from consumer-buying
behavior? Choose 3 answers - -Buyers face organizational influences in addition to their
own preferences, purchasers often invite selected providers to bid on a purchase, a
group or committee often makes decisions
-Which three conditions, in a global selling environment, should a small company
leverage to create a competitive advantage? Choose 3 answers - -cultural homogeneity,
mobility of labor, local labor costs
-With which two types of products does a marketing strategy rely on advertising more
than personal selling? Choose 2 answers. - -Consumable supplies, accessories to
primary products
-After years of marketing a body lotion, a cosmetics company begins promoting the
lotion as an the lotion as an insect repellent as well. In which three product life cycle
extension strategies did this company engage? Choose 3 answers - -Adding new users,
finding new uses for the product, increasing frequency of use.
-What are three ways that an effective brand name can influence consumer product
recognition? Choose 3 answers - -It conveys an image, it depicts trademark protection,
it reflects brand equity.
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