Introduction
Introduction
International Business machines Corporation also commonly known as Big Blue is a multinational company that is based in America, Armonk in New York City. The company is operational in 170 countries across the world and is primarily a technology company that focuses on pr...
International Business machines Corporation also commonly known as Big Blue is a
multinational company that is based in America, Armonk in New York City. The company is
operational in 170 countries across the world and is primarily a technology company that focuses
on producing computer parts such as software, hardware, middleware among others. The
corporation also provides consultation services in varied areas of expertise such as
nanotechnology as well as mainframe computers. IBM was introduced back in 1911 and has
managed to remain the top technological service provider in many parts of the world
(Fitzsimmons& Fitzsimmons, 2013). IBM is also a pronounced research center that is also
responsible for some of the world’s top inventions such as automated teller machine (ATM),
SQL programming language, hard disk drive, dynamic random-access memory (DRAM), floppy
disk, relational database, as well as magnetic stripe card among other invention. The corporation
has being able to register pronounced success over the years and continues to be more successful
growing its market dimensions.
Despite the quality of services given by an organization, it is very vital to take into
considerations the customer needs that entail what the customers expect to obtain and achieve by
utilizing the products being produced. IBM Corporation understands the necessity of
understanding the customer needs and has taken critical measures to make sure that those needs
are met. IBM Corporation has being a top service provider to thousands of people for generations
and, thus, there are multiple customer expectations as well as satisfaction. These customers needs
include provision of fast, reliable, efficient, as well as accurate services (Stevenson & Sum,
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