Visual Communications 58 Questions And Answers

Representation - ️️Refers to the use of language and images to create meaning about the world around us. (We use words to understand, describe, define—images too) Semiotics - ️️A theory of signs concerned with the way things, (words images and objects) are vehicles for meaning. Mimesis - ️️representation as a process of mirroring or imitating the real (Greek) Referent - ️️the original object itself that is being represented-not the copy in the representation (Myth of) Photographic Truth - ️️The idea the photographs are truthful because they are taken with a tool and are therefore objective. -A myth because the photographer choses the shot, frames it and introduces bias. Also, truth is culturally specific. Positivism - ️️scientific knowledge is the only authentic knowledge and concerns itself with truths. People know the scientists could influence outcomes but felt that machines were more reliable- Studium - ️️function of a photograph to speak to truth in a direct way- (evidence) Punctum - ️️Barthes-the affective element of those certain photographs that piece one's hear with feeling. Emotional content Denotative meaning - ️️denotes apparent truths, documentary evidence,-literal explicit meaning. Connotative meaning - ️️informed by cultural and historical context of the image-what the image means personally and socially