Exam (elaborations)
wgu d077 oa concepts In marketing, sales and customer contact exam 2024 study guide| A+ Grade
- Course
- Institution
WGU D077 OA Concepts In Marketing, Sales and Customer Contact Exam 2024 Study Guide| A+ Grade
[Show more]
Content preview
WGU D077 OA Co ncepts In Marketing, Sales a nd Customer Contact Exam 2024 Study Guide| A+ Grade The role of marketing in a firm's business strategy. Correct Answer The role of the company's marketing department is to ensure that the company and its products provide value to the customers it wants to attract. Name the 6 steps in the sales process Correct Answer Prospecting and Qualifying Approaching customers Presenting and demonstrating the product Handling objections Closing Following up Product Life Cycle Introductory: Correct Answer Low sales, Little or no profit, Often little to no competition Initiators Correct Answer Individuals at an organization who suggest purchasing a product or service Buyers Correct Answer who are responsible for the contract organizational buying participants. Correct Answer Initiators Deciders Buyers End users Gatekeepers Deciders Correct Answer Individual(s) at an organization making the final purchase decision, often the person who owns the budget Five Phases of Negotiation Correct Answer -Investigation information gath ering -Determine -thinking through your desired outcome -Presentation -assemble the information -Bargaining -parties discuss their goals -Closure -come to an agreement Influencers Correct Answer Individuals at an organization who affect a purchase decision, s ometimes brought into the buying process to provide technical expertise Gatekeepers Correct Answer Individuals at an organization who control the flow of information to and among others within the buying center; often administrative professionals End users Correct Answer Individuals at an organization who will use the product or service to be purchased Negotiation Strategies Correct Answer Distributive: Divide the pie (win -lose) Integrative: Collaborate to expand the pie (win -win) Inductive: Start with details Deductive: Start with the big picture Mixed: Focus on key details and big picture items Define Marketing Correct Answer Marketing includes the way companies put together product offerings, price them, communicate with customers, and get prod ucts from producers to the customer. Tactical marketing Correct Answer includes specific actions, such as advertising, to execute a marketing strategy. Influences on Consumer Decision Making Correct Answer -Personal influences -Interpersonal influences
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller TUTORWAC. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $22.99. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
81989 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now
