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CPCA Quizes (Questions + Answers) Solved Correctly!!
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CPCA Quizes (Questions + Answers) Solved Correctly!!
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CPCA Quizes (Questions + Answers) Solved Correctly!!Category Management was formally defined in the United States as the result of which joint industry project? Answer - ECR
What is the original category management process defined by the joint industry in the correct sequence? Answer - 1. Category Definition
2. Category Role
3. Category Assessment
4. Category Scorecard
5. Category Strategies
6. Category Tactics
7. Plan Implementation 8. Category Review
What are some characteristics of a category with a convenience role? Answer - - Average household penetration
- Infrequent purchases within a store
- Average dollar sales
What are the category roles? Answer - - Promoted
- Seasonal
- Destination
- Incremental
- Convenience - Routine
What is a non-differentiated market coverage strategy? Answer - A sales growth strategy where a retailer ignores segmentation variables and go after the whole market with one brand.
Dollar Stores have begun to appeal to high income families in the United States and Canada. Why is this happening? Answer - Low prices on certain items and in some categories are important to some high income families.
What is a Combined Performance Index (CPI)? Answer - A combination of several metrics, such as dollar sales and unit sales, which provide an overview of a product's
true impact on a category.
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