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CPCA Practice Exam Questions With 100% Correct Answers.
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CPCA Practice Exam Questions With 100% Correct Answers.
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CPCA Practice Exam Questions With 100% Correct Answers.Why is "channel blurring" occurring in the retail industry? Answer - All of these are correct. Channel blurring is occurring because of many changes in the retail industry - all of the traditional channel rules are being broken!
Dollar Stores have begun to appeal to high income families in the United States and Canada. Why is this happening? Answer - Low prices on certain items are important to some upscale families.
Which of the following best describes three in-store retail factors affected by SKU proliferation? Answer - Variety, placement, and space.
True or False? Retail channels like Grocery and Mass are not affected in difficult economic times because consumers still buy the same products. Answer - False. Consumers will buy less in difficult economic times which affects retail sales.
What does DOS refer to in category management? Answer - Days of Supply. A measure that indicates the number of days that an inventory of a product will last and
is usually based on previous sales.
Which of the following pricing strategies is Walmart's primary go to market approach? Answer - EDLP
Match these common category management terms to the correct definition:
1. Shopper
2. Incremental Sales
3. Facing
4. Baseline Sales
5. Consumer Answer - 1. The person who buys the product.
2. Additional sales beyond what is normally expected, due to promotional activity.
3. The count of front facings a single product occupies.
4. Product sales that would occur in the absence of any promotion.
5. The end user of a product.
Which one of these statements best represents an attribute of a club store? Answer -
Club stores tend to have lower operating expenses and less overhead so prices are generally lower. When looking at channel dynamics which one of these statements best describes the grocery channel? Answer - Grocery stores typically have higher operating expenses than other channels, resulting in lower margins and/or higher prices than other channels.
Category Management should be practiced in which of the following retail channels? Answer - All of these are correct.
Which is LEAST likely a characteristic of a category white a convenience role? Answer - Significant private label presence. There's usually less private label presence in categories assigned a convenience role, driven by limited assortment in these categories.
What is a category? Answer - A distinctly measurable and manageable grouping of products that are interrelated and substitutable.
Which of the following gives the BEST examples of outcomes from catman that can positively impact retailer performance? Answer - Effective space management, improved shopper understanding, improved pricing & promotional plans.
Which of the following is LEAST likely to be a key data source or analytic technique used in category management? Answer - Advertising spending ratio.
How many steps are in the original Category Management Process published by the ECR sub-committee in the United States? Answer - 8
Which of the following is LEAST likely to be a part of a typical retailer's responsibilities in the category management process? Answer - Product development research
True or False? Improved technology is the major reason that category management has been successful. Answer - False.
What is the biggest reason behind creating a category management process? Answer - To help retailers and manufacturers reach consumers by enabling them to better understand what categories and tactics drive desirable behavior in the store.
The most influential trading partner in category managment is: Answer - The retailer
When conducting an in-store test, how long should the testing period typically last? Answer - At least 13 weeks, but no more than 26 weeks.
Which of the following is the best description for a retail store cluster? Answer - A grouping of stores with similar characteristics based on the customers' demographics. lifestyle, and other factors.
Which is the best approach to analyze the results of an in-store test? Answer - 1. Calculate the change in sales between the base and test period for both the control stores and test store groups.
2. Compare changes in the test store group to the control store group.
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