COM4807 ASSIGNMENT 4 ANSWERS
Assignment 04
EXAMINATION PORTFOLIO
The following assignment constitutes your examination portfolio, making its
submission compulsory. No extensions will be granted.
4.1 Critically discuss how interactive communication technologies have changed
organisational...
4.1 Critically discuss how interactive communication technologies have changed
organisational communication with reference to the paradigmatic shifts from
‘monologue to dialogue’ and ‘top-down communication to bottom-up
communication’. Provide examples from an organisation of your choice to
substantiate your discussion. [30]
Title: The Impact of Interactive Communication Technologies on Organizational
Communication Paradigms
Organizational communication has undergone significant transformations due to the
advent of interactive communication technologies. This discussion critically examines the
paradigmatic shifts from 'monologue to dialogue' and 'top-down communication to bottom-
up communication,' highlighting the profound changes and providing examples from a
notable organization.
1. Monologue to Dialogue:
1.1 Shift Description:
Traditionally, organizations communicated in a monologue fashion, where information
flowed unilaterally from the top to the bottom. The paradigmatic shift towards dialogue
emphasizes two-way communication, fostering engagement, collaboration, and shared
understanding.
1.2 Impact of Interactive Communication Technologies:
Interactive communication technologies, such as social media platforms, collaborative
tools, and video conferencing, have played a pivotal role in enabling dialogue within
organizations. Employees now have platforms to share ideas, provide feedback, and
actively participate in discussions, breaking away from the one-sided communication
model.
1.3 Example: XYZ Corporation
XYZ Corporation, a global tech company, embraces dialogue through internal
collaboration platforms. Employees use tools like Slack and Microsoft Teams to engage in
real-time discussions, share insights, and contribute to decision-making processes. This
shift has enhanced innovation and collective problem-solving.
2. Top-Down to Bottom-Up Communication:
2.1 Shift Description:
The conventional top-down communication model involved directives and information
flowing from senior management to lower-level employees. The shift towards bottom-up
communication emphasizes inclusivity, where employees actively contribute to decision-
making processes.
2.2 Impact of Interactive Communication Technologies:
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