Dit is het Bedrijfsplan Manager Retail Niveau 4 voor Snipes. In dit bedrijfsplan worden verschillende belangrijke aspecten behandeld, waaronder een SWOT-analyse om sterke en zwakke punten te identificeren. Een Interne en externe analyse. De winkelformule wordt beschreven, en strategieën om de omz...
1. Afdelingsbeleid.......................................................................................................................................... 5
1.1. Uitgangspositie bepalen................................................................................................................................5
1.1.1. Ik als Manager.........................................................................................................................................5
1.1.2. Mijn Branche...........................................................................................................................................6
1.1.3. Historie..................................................................................................................................................11
1.1.4. De Winkelformule.................................................................................................................................12
1.1.5. Missie, visie en doelstellingen..............................................................................................................15
1.1.6. Retailinstrumenten...............................................................................................................................16
1.1.7. Maatschappelijk verantwoord ondernemen........................................................................................31
1.1.8. Logistiek en servicegraad......................................................................................................................32
1.1.9. Organisatiestructuur en -cultuur..........................................................................................................33
1.2. Interne en externe factoren analyseren......................................................................................................35
1.2.1. Interne analyse.....................................................................................................................................35
1.2.2. Externe analyse....................................................................................................................................37
1.2.3. SWOT- analyse......................................................................................................................................40
1.2.4. Imago-onderzoek.................................................................................................................................42
1.2.5. Hoofaandachtspunten/HAPS................................................................................................................43
1.3. Activiteitenplan............................................................................................................................................44
1.3.1. Doelstelling activiteit (Smart)...............................................................................................................44
1.3.2. De Activiteit...........................................................................................................................................45
2. Afdelingsexploitatie................................................................................................................................. 49
2.1. Omzetcijfers.................................................................................................................................................49
2.3. Exploitatie kosten.........................................................................................................................................51
2.4. Break een en veiligheidsmarge....................................................................................................................52
2.5. Kerngetallen.................................................................................................................................................53
3. Personeel................................................................................................................................................. 54
3.1. Advies personeels- en opleidingsbehoefte...................................................................................................54
............................................................................................................................................................................54
3.1.1. Bezettingsplan.......................................................................................................................................54
3.2. Plan voor werven en selectie.......................................................................................................................58
4. Lokale marketing...................................................................................................................................... 63
Bijlage..............................................................................................................................................................68
VM-matrix......................................................................................................................................................70
3
, Voorwoord
Voor mijn opleiding Manager Retail Niveau 4 heb ik een bedrijfsplan maken. Na 3 jaar
ervaring en kennis te mogen opdoen binnen school en mijn BPV-bedrijf Snipes Maastricht,
wordt mijn kennis nu op de proef gesteld in dit bedrijfsplan. Het schrijven van dit plan
ervaren als een groot leerproces waar ik veel nieuwe dingen heb geleerd.
4
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller ayoubelmajdoub72. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $8.61. You're not tied to anything after your purchase.
