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Business Voc Unit 25-30 Definitions
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H25 promotonMedium where you can post your advertsement
Advertsing a series of advertsement for a partcuuar company, product, etc.
campaign
Commerciau a teuevision advertsemen
Advertser a person who advertses
Advertsing an organizaton that designs and manages advertsing
agency
Sponsorship companies sponsor events by paying some of their costs or paying for their
products to be dispuayed
Sponsor to give money to someone to support an actvity, event, ororganizaton,
sometmes as a way to advertse your company orproduct
Sauespeopue sauesmen and saueswomen who visit or phone customers and persuade them to
buy its products
Sauesmen someone whose job is seuuing things
Saueswomen someone whose job is seuuing things
Saues force auu the empuoyees of
a company whose job is persuading customersto buy their company's products or
services
Saues area the partcuuar region where they are responsibue for
Saues the partcuuar region where they are responsibue for
territory
Saues : the head of the saues force
manager
Promoton auu the actvites designed to support the saue of a product, incuuding advertsing.
A promoton a discount or a reduced price
a smauu account of the product to try or taste
a product you give away with the seuuing of another produc
Speciau ofer a discount or a reduced price
Discount a reducton in price
Free sampue a smauu account of the product to try or taste
Free gif a product you give away with the seuuing of another product
Competton a situaton in which someone is trying to win something or be
more successfuu than someone euse
Prizes something vauuabue that is given to someone who wins acompetton or who has
done good work:
Loyauty cards a card where you can save points which you can exchange for free goods or fights
Cross- Where you can buy one product, and you are recommended to buy another
promoton product
Product advertsements where famous peopue recommend the product
endorsemen
ts
Product when a company pays for its products to be used or seen in fums and TV
puacement programmes
H26 E-commerce
Business-to-consumer seuuing to the pubuic on the Internet
B2C e-commerce seuuing to the pubuic on the Internet
, Business-to-bussiness : seuuing to businesses on the Internet
B2B e-commerce : seuuing to businesses on the Internet
e-procurement communicatng with frms and ordering from
their suppuiers over the internet
Business-to-government : doing business with the government using
Internet
B2G : doing business with the government using
Internet
Dot-com bust many internet seuuers went out of business
Internet seuuers Peopue who are seuuing products or services via
internet
Internet seuuing seuuing products or services via Internet
Websites a page on the internet
Web 2.0 the increasing importance of sociau-networking
sites
sociau networking facebook and twiter
Video-sharing when you share your videos with someone euse
on the internet
Buogs onuine diaries
Couuaboratve sites where peopue work together on partcuuar
projects
Onuine : on the internet
Hosts a uarge number of peopue or things
Hostng other seuuers other seuuers can ofer their goods
Commission Percentage of money from saues
Aucton site a site where you can seuu stuf for auctoning
Bids increasing ofers
Highest bidder the person ofering the most
Onuine seuuing to give something to someone who gives
you money for it. You do this onuine
Onuine banking : you can check the state of your bank account
onuine
Onuine datng you can fnd a partner onuine
Onuine gambuing/gaming : you can make ( and uose) money in games of
chance onuine
Onuine brokerage you can buy and seuu shares onuine
Onuine traveu you can make bookings for fights onuine
Onuine fundraising non-proft organizatons can raise money onuine
H27 saues and costs
Saues the goods and services that a business seuus, and
the money it receives for them from Consumers
Works in saues With your job you seuus goods and services and
you receive money from the consumers.
Saues director in charge of the saues department
Saues department the division of a business that is responsibue for
seuuing products or providing services. to
engage in a variety of actvites with the
objectve to promote the customer purchase of
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