100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
TEST BANK for Digital Marketing Strategy: An Integrated Approach to Online Marketing, 3rd Edition by Simon Kingsnorth, Verified Chapters 1 - 22, Complete Newest Version $17.99   Add to cart

Exam (elaborations)

TEST BANK for Digital Marketing Strategy: An Integrated Approach to Online Marketing, 3rd Edition by Simon Kingsnorth, Verified Chapters 1 - 22, Complete Newest Version

 51 views  0 purchase
  • Course
  • Digital Maketing Strategy, 3e
  • Institution
  • Digital Maketing Strategy, 3e

Digital Marketing Strategy 3e by Simon Kingsnorth Digital Marketing Strategy 3e by Simon Kingsnorth pdf Digital Marketing Strategy 3e chapters pdf TEST BANK for Digital Marketing Strategy: An Integrated Approach to Online Marketing, 3rd Edition by Simon Kingsnorth, Verified Chapters 1 - 22...

[Show more]

Preview 4 out of 89  pages

  • January 18, 2024
  • 89
  • 2023/2024
  • Exam (elaborations)
  • Questions & answers
  • digital maketing strategy
book image

Book Title:

Author(s):

  • Edition:
  • ISBN:
  • Edition:
  • Digital Maketing Strategy, 3e
  • Digital Maketing Strategy, 3e
avatar-seller
TestBanksStuvia
TEST BANK for Digital Marketing Strategy: An Integrated Approach to Online Marketing 3rd Edition by Simon Kingsnorth. All Chapters 1 - 22 TABLE OF CONTENT Chapter 1: The foundati ons of digital marketing. Page : 2 Chapter 2: Understanding the digital ecosystem Page : 10 Chapter 3: Integrating digital into wider organization strategy Page : 13 Chapter 4: Understanding the evolving digital consumer Page : 1 7 Chapter 5: Barriers, considerations and data protect ion in digital marketing strategy Page : 21 Chapter 6: Enabling technologies for online marketing and digital transformation Page : 25 Chapter 7: Planning your digital marketing strategy –Objectives, Page : 29 Chapter 8: SEO strategy and organic technique s Page : 34 Chapter 9: Building and optimizing a winning paid search strategy Page : 38 Chapter 10: Display advertising and programmatic targeting Page : 42 Chapter 11: Tailoring your social media strategy . Page : 45 Chapter 12: Marketing automation, messaging and email marketing – the unsung heroes. Page : 50 Chapter 13: Affiliates schemes and partnerships to deliver highly targeted leads Page : 53 Chapter 14: Lead generation that delivers results . Page : 56 Chapter 15: Content strategy – a key pi llar of success Page : 60 Chapter 16: Personalizing the customer journey and digital experience Page : 65 Chapter 17: Effective Experience Design (XD) . Page : 69 Chapter 18: Optimizing your e -commerce platform . Page : 72 Chapter 19: Managing loyalty, CRM and data . Page : 75 Chapter 20: Measuring success through data analytics and reporting Page : 80 Chapter 21: Providing a smooth online service and customer experience Page : 84 Chapter 22: Putting together your digital marketing strategy. Page : 87 Digital Marketing Strategy 3e by Simon Kingsnorth Chapter 1: The foundations of digital marketing Test bank answers 1. a), b), d), e) 2. False 3. c) 4. b) 5. b) 6. c) 7. a) 8. d) 9. True 10. False: 11. b) 12. False 13. c) 14. b) 15. b) 16. True 17. a) 18. c) 19. c) 20. a), b)

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller TestBanksStuvia. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $17.99. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

80364 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
$17.99
  • (0)
  Add to cart