Social Media Certification test study ALL SOLUTION 2024 EDITION GUARANTEED GRADE A+

If a company posts 16 pieces of educational, informative, or entertaining content and four pieces of promotional content in one month, what rule is being followed? A. the rule of thirds B. the 80-20 rule C. the rule of balance D. the 50-50 rule B. the 80-20 rule If a bicycle company creates and shares a blog post about the best mountain biking trails in America, what form of marketing is being used? A. PPC advertising B. web optimization C. content marketing D. outbound marketing C. content marketing If a company shares a link to its Facebook account on an Instagram post, what marketing approach is being used? A. cross promotion B. search engine optimization C. PPC advertising D. outbound marketing A. cross promotion ________ is the simulation of human intelligence processes by machines, especially computer systems. A. artificial intelligence B. search engine optimization C. targeted audience D. boosting A. artificial intelligence Content Marketing is _______________. A. the act of submitting public relations materials to media outlets to inform target audiences about events, product launches, updates, etc. B. The act of asking influencers to share links to product pages, to share reviews of products, to write blogs or create videos about products, etc. to acquire a target audience C. A technique used by customer service representatives on social media platforms that allows them to respond and react to issues in a professional manner D. The act of creating and distributing valuable, relevant, and consistent material to attract and acquire a target audience D. The act of creating and distributing valuable, relevant, and consistent material to attract and acquire a target audience Which of the following is an example of a SMART goal? A. Improve customer retention rate by 5 percent by March 15 by responding to every social media mention within 15 minutes during all business hours B. Increase sales by the end of the month by making more calls, posting more frequently on social media, and sending more emails C. Increase brand awareness by liking more photos on Instagram and writing longer captions for all social media posts D. Improve brand sentiment in two weeks by paying to promote Facebook posts that have to do with charitable efforts A. Improve customer retention rate by 5 percent by March 15 by responding to every social media mention within 15 minutes during all business hours When were social media sites first introduced? A. 2010 B. 1997 C. 1990 D. 2003 D. 2003 In reference to social media marketing, which of the following is an example of organic content? A. A video a company pays to promote on Facebook B. A PPC ad that appears at the top of search engine results C. An image a company creates and shares on Instagram D. A product review that a paid influencer posts on YouTube C. An image a company creates and shares on Instagram Between 1995 and 2002, extreme internet usage growth played a key role in opening up the internet as a viable marketing option for businesses. Which of the following is the name of this time period? A. dot-com bubble B. internet marketing era C. digital bubble D. digital era A. dot-com bubble ________ was the first true social media network. A. facebook B. twitter C. myspace D. youtube C. myspace In terms of social media, a platform ________. A. enables the development, deployment, and management of social media solutions and services B. searches databases and internet sites for documents containing key words specified by a user C. is a person's profile on any given social media application that he or she uses to share views and opinions D. is the original version of a social media application that is used as a framework for future versions A. enables the development, deployment, and management of social media solutions and services Which of the following can be a disadvantage of working with an influencer? A. Influencer marketing provides little to no return on investment. B. The cost of influencer marketing is statistically higher than paid advertising. C. Influencers demand lengthy and detailed contracts. D. A company's image is tied to the actions of the influencer. D. A company's image is tied to the actions of the influencer. This form of marketing tries to reach consumers through general media advertising as well as through in-person contact. A. outbound B. inbound C. organic D. none of the above A. outbound True or False: Customer advocacy is a marketing strategy focused on supporting customers on social media by liking, commenting on, and sharing their content. A. true B. false B. false Social media marketers operate largely under which of the 4 Ps? A. product B. place C. promotion D. price C. promotion A _______ is a statement or phrase that encourages audience response. A. personal brand statement B. keyword C. target audience D. call to action D. call to action TravelElite, a discount travel agency, aims its social media marketing efforts at married 30- to 40-year-olds who have incomes of $50,000-$70,000 a year and who are interested in travel. It does this because these people are most likely to purchase a TravelElite trip. Which of the following best identifies this group of people? A. test market B. focus group C. target audience D. lead market A. test market What are the three main goals of marketing? A. Build customer awareness, acquire new customers, and create new products B. Increase sales, build customer awareness and loyalty, and acquire new customers C. Write promotional emails, create ad campaigns, and acquire new customers D. Increase sales, optimize ad and marketing campaigns, and create concepts for new products B. Increase sales, build customer awareness and loyalty, and acquire new customers Which of the following best describes marketing? A. The process of communicating a company's value to customers B. The process of buying products and services C. The process of creating and maintaining the identity of a brand D. A range of activities that assist customers in resolving issues A. The process of communicating a company's value to customers Which of the following highlights a key difference between one-to-many and one-to-one marketing? A. One-to-one marketing is an indirect form of marketing, while one-to-many marketing is direct. B. One-to-one marketing allows businesses to communicate to a large audience, while one-to-many relies on businesses understanding customers' individual choices. C. One-to-one marketing is considered personalized marketing, while one-to-many is considered an indirect form of marketing. D. One-to-one marketing occurs when a business sends a message to a single large audience, while one-to-many occurs when a business sends a message to many small audiences. C. One-to-one marketing is considered personalized marketing, while one-to-many is considered an indirect form of marketing. Facebook uses a ________ to show businesses how relevant or non-relevant their advertising efforts are. A. relevance score B. authority grade C. usability rating D. value report A. relevance score Which of the following is NOT an example of a clear call to action? A. "Buy now to get 33% off of your purchase." B. "Click here to download your FREE guide." C. "HotRods is the best car wash in town." D. "Visit to learn more." C. "HotRods is the best car wash in town." Sweater Weather, a sweater retailer, manually selects its target audience on Facebook based on location, age, and language. Which of the following types of Facebook audience targeting is it using? A. Core audiences B. Lookalike audiences C. Custom audiences D. Randomized audiences A. Core audiences If Iron & Steel, a bodybuilding gym, shares eight images in a single Facebook ad, which of the following Facebook ad types is it using? A. slideshow B. canvas C. carousel D. video C. carousel True or False: Facebook is the most used social media platform in the world, so businesses in all countries should use it to conduct social media marketing. A. true B. false B. false True or False: Among age groups of internet users, the group of 18-29 year-olds is most likely to use Facebook. A. true B. false A. true Which of the following social media sites has the most active monthly users? A. instagram B. facebook C. youtube D. twitter B. facebook What do Instagram, Oculus, and all have in common? A. They are owned by Facebook. B. They were all originally social media sites C. They are the top three largest social media sites. D. They are social media planning programs. A. They are owned by Facebook. True or False: Norris & Jones, a high-end restaurant, posts a giveaway on Instagram. Within the first two days, the post is seen by 4,500 people. Each of these exposures to the post is considered an interaction. A. true B. false B. false True or False: Every business should use Instagram for social media marketing. A. true B. false B. false If a company tracks response time on its social media accounts, which of the following goals would it most likely have? A. To increase brand awareness B. To grow its email list C. To increase customer advocacy D. To excel in customer service D. To excel in customer service Which of the following is NOT a metric a business should use to measure brand awareness? A. reach B. shares C. bounce rate D. impressions C. bounce rate True or False: A key performance indicator (KPI) is a metric to evaluate success. A. true B. false A. true True or False: Social media marketers should keep return on investment (ROI) in mind to measure the amount gained from an investment relative to the investment's cost. A. true B. false A. true True or False: Evergreen content stays relevant to its readers. A. true B. false A. true True or False: The online world has shifted from a one-to-many to a many-to-many method of interaction. A. true B. false A. true Hustle & Bustle sells high-end diaper bags made from sustainably sourced materials. Which of the following buyer personas best fits the corresponding target audience? A. Millie is 40 years old, is married, earns $35,000 a year, and searches terms like "recyclable materials." B. Shannon is 35 years old, is married, is a stay-at-home mom, has three children under the age of three, has a household income of $90,000 a year, and searches terms like "mom life hacks." C. Ryan is 27 years old, is single, has one 5-year-old, earns $55,000 a year, and searches terms like "best elementary schools near me." D. Ellie is 28 years old, is single, has 3-year-old twins, earns $45,000 a year, and searches terms like "affordable childcare." B. Shannon is 35 years old, is married, is a stay-at-home mom, has three children under the age of three, has a household income of $90,000 a year, and searches terms like "mom life hacks." Dixie's Dress Shoppe runs an ad campaign on Facebook for two weeks in hopes that viewers will purchase more dresses on its website. In this scenario, which of the following actions would be a conversion? A. A person clicks a link on one of the ads B. A person follows a link on one of the ads to Dixie's website and then adds a dress to the online shopping cart C. A person follows a link on one of the ads to Dixie's website and then purchases a dress from the website D. A person follows Dixie's Dress Shoppe on Instagram after seeing a Facebook ad C. A person follows a link on one of the ads to Dixie's website and then purchases a dress from the website A social media influencer is ________. A. Someone with a relatively large following on social media who uses it to exert influence in his or her area of expertise B. Anyone who uses social media to increase his or her followers C. Someone who enjoys using social media and shares both organic and paid content on a regular basis D. Someone who has at least 100,000 followers on a social media platform A. Someone with a relatively large following on social media who uses it to exert influence in his or her area of expertise Which of the following best describes social media reach? A. The number of countries in which customers have reacted to a company's social media activity B. The number of people who have been exposed to a company's social media activity C. The number of people within a target market who have interacted with a company's social media activity D. The number of people who follow a company's social media account B. The number of people who have been exposed to a company's social media activity Tentree & Co. is running a Facebook ad campaign that requires it to pay a certain amount every time someone clicks on one of its ads. Which of the following is Tentree & Co. using? A. CPM B. PPC C. CPC D. CPA C. CPC In terms of marketing, what does CPM stand for? A. Customer per minute B. Custom pricing mechanism C. Cost per mile D. Cost Per Million C. cost per mile Dr. Tom's decides to run a Facebook ad campaign for its vegan, sulfate-free moisturizers. It targets ads toward single women who make around $35,000 a year and interact with health and wellness pages. What method is Dr. Tom's using to ensure it reaches its desired audience? A. exact targeting B. segmentation C. organic targeting D. influencer targeting A. exact targeting ________ is the time between the start and completion of a specific campaign. A. lead time B. conversion rate C. lead rate D. conversion time A. lead time Prince & Caputo has crafted several blog posts about men's fashion. It wants to increase brand awareness, so it decides to run an ad campaign on Facebook to promote these blog posts. Which of the following is Prince & Caputo using? A. Organic media marketing B. User-generated content C. Paid social media advertising D. earned media C. Paid social media advertising A company must have a ________ account before it can create ads on Snapchat. A. snapchat business B. snapchat premium C. Snapchat Marketing & Advertising D. Snapchat Ads Manager D. Snapchat Ads Manager Snapchat was the first ________ application. A. photo-sharing B. video-sharing C. data-deleting D. instant messaging C. data-deleting If Tana pays for fake views on YouTube to outsmart its search engine, which of the following is she doing? A. Running a YouTube ad campaign B. black hat marketing C. Building brand awareness via bumper ads D. influencer marketing B. black hat marketing True or False: The top ranking factor of the YouTube algorithm is the number of views a video has. A. true B. false B. false If Motocross Central wants to increase awareness via video, which of the following types of Twitter ad campaigns should Motocross Central run? A. awareness B. video iews C. followers D. website clicks CONTINUED...