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Digital Marketing Institute Exam Questions With Complete Solutions
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Digital Marketing Institute Exam Questions With Complete Solutions
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Digital Marketing Institute Exam Questions With Complete SolutionsDigital marketing
the use of new media or digital technology to achieve marketing and business goals
outbound marketing
begins with the brand advertiser pushing out a message to a specified target audience with the objective being to drive awareness of a product or service
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inbound marketing
involves trying to pull your audience towards your content, brand, or service. the focus is on creating compelling content to draw your customers to your brand
owned media
the media you create and manage
paid media
media or advertising that you have paid for to drive banner and video viability, or clicks and traffic, to your product, website, or service
earned media
free publicity generated by consumers, PR, influencers, and people who speak about and share content related to your brand or product. brand advocates live here
direct marketing
involves promoting and selling directly to the end buyer from the manufacturer with no other media owner involved
advertising that uses physically printed media to reach consumers and prospects, such as newspapers, brochures and magazine ads
outdoor billboards, bus stops and smaller placements, bus sides, building wraps and installations and so on
referral
involves promoting products or services to new customers through referrals, usually by word of mouth
3i principles
initiate, iterate, integrate
initiate
start with what the customer actually wants and work backwards through your strategy towards your objective
iterate
testing and improving your activity now that you understand more about the audience, the channels they use, and how they view your brand online
integrate
focused on two parts: selling your strategy to get approval from the organization to
move forward, and then integrating your findings and strategy across the different channels
email and automation marketing
used for conversion and loyalty. aim to reach out to the customers at the right time to lead them to a conversion destination, such as a landing page
audience research
designed to establish the size, composition, and characteristics of a group of individuals who are, or could be, potential customers
demographics
hard facts about your audience. whether they are male or female, how old they are, what their profession is, whether they are married, where they live, whether they go/went to college
psychographics anything that your audience might be interested in, beliefs, life goals, or opinions. its about gaining deep understanding of your audience's aspirations
behavioral data
about how people use your product, or even how they navigate on your website, and how they use different
What are the benefits of including and digital marketing activities when creating a marketing campaign?
optimize for scale and relevance and uses every audience's point of contact
Which DMI 3i principle is illustrated by applying your customer engagement learnings to your digital marketing strategy?
iterate
In order to establish myself as a digital marketing expert, I will complete a diploma
in digital marketing. What elements of a SMART objective are illustrated in the statement above?
specific and measurable
When consider entering a new market or cultural community, why is it beneficial to conduct cultural research first?
to prevent misconceptions and help you adapt your positioning and offer to fit in a global context
You are researching your competitor's target market to find out how to achieve their community is and what their audience is saying about their brand. What tool or source of information is best suite to provide the competitive insight?
social media
You are conducting research on your product and the factors that affect its performance. What type of industry trend tools can provide you with access to trending topics online?
tweetdeck and eMarketer
Your prospect is aware they have a problem and have identified a potential solution for it. They are now at the stage where they are evaluating their options. What stage of the buyer's journey is your prospect at?
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