Exam (elaborations)
Pearson Edexcel Level 3 GCE Business Advanced Subsidiary PAPER 1 Marketing and People June 2023
- Course
- Institution
Pearson Edexcel Level 3 GCE Business Advanced Subsidiary PAPER 1 Marketing and People June 2023
[Show more]
Seller
Follow
maxwellmarkm
Reviews received
Content preview
Pearson Edexcel Level 3GCE
Business
Advanced Subsidiary
PAPER 1: Marketing and People
June 2023
Instructions
• Use black ink or ball-point pen.
• Fill in the boxes at the top of this page with
centre number and candidate number.
• Answer
•provided – there may be more space
all
your name,
Answer the questions in the spaces
questions.
than you need.
Information
• The total mark for this paper is 80.
• The marks for each question are shown
– use this as a guide as to how much time to spend on
•each question. You may use a calculator.
in brackets
Advice
• Read each question carefully before you start to answer it.
• Try to answer every
• Check your answers if you have time at the end.
question.
Turn over
, Answer ALL questions.
SECTION A
ZION
Read Extract A before answering
Question 1. Write your answers in the
Extract spaces provided.
A
2
, An unbreakable phone case
Mous is a business that produces iPhone cases, but the first idea the
founders, James Griffith, Lucy Hutchinson, and James Day, had was a
disaster. Their design for an iPhone case with retractable headphones was
unnecessary when Apple produced wireless
headphones. Many new businesses might have failed, but the founders kept innovating. 5
The next idea was to create a stylish, protective phone case that wasn’t
bulky. After extensive testing, Mous created its own unique high impact
material called AiroShock, something that Hutchinson said: “our brand
can be known for”.
Mous went the extra mile to prove the durability of their product and became known for
its iPhone Day stunts, including throwing new phones on the floor outside Apple Stores. 10
AREA
DO NOT WRITE IN THIS
The videos went viral on social media; pre-orders for Mous’ first products totalled $2.4m.
Two years after the launch, Mous sold to 100 countries and had
launched a range of magnetic case add-ons, including wallets and
mounts. Mous then focused on adding to its accessories range and
getting more products into retail stores. Its products are
available online, but also in Selfridges, a high-end retail store. The founders of Mous aim
15
to have their products stocked in all Apple Stores.
1 (a) What is meant by
innovation? (2)
DO NOT WRITE IN THIS
............................................................................................................................... ...............................................................................................
................................ ......................
............................................................................................................................... ...............................................................................................
................................ ......................
............................................................................................................................... ...............................................................................................
................................ ......................
............................................................................................................................... ...............................................................................................
AREA
................................ ......................
............................................................................................................................... ...............................................................................................
................................ ......................
DO NOT WRITE IN THIS
AREA
DO NOT WRITE IN THIS
............................................................................................................................... ...............................................................................................
................................ ......................
(b) What is meant by viral
marketing? (2)
............................................................................................................................... ...............................................................................................
................................ ......................
AREA
OT WRITE IN THIS
............................................................................................................................... ...............................................................................................
................................ ......................
............................................................................................................................... ...............................................................................................
................................ ......................
............................................................................................................................... ...............................................................................................
3
Turn
over
A
, D
A ................................ ......................
............................................................................................................................... ...............................................................................................
................................ ......................
............................................................................................................................... ...............................................................................................
................................ ......................
4
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller maxwellmarkm. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $15.49. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
75632 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now