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Capsim Exam/341 Questions with Answers
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Capsim Exam/341 Questions withAnswers
1. When opening the Excel version of Capstone®, you should do what to
Macros? - -Enable
-If there are two identical products, one that has 100% accessibility and one
that has 0% accessibility, - -the product with 100% accessibility will outsell
the other 2 to 1 providing all other attributes are identical.
-3. How many products does every team start with? - -Five products
-4. What are three of the five Segments? - -a. Traditional, Low End,
Performance
-5. A segment manager's task is to - -b. verify the products entering and
leaving a segment, the margin potential for those products, capacity level
and the distribution system as compared to competitors.
-6. What is the difference between the market segments at the beginning of
the round to the final round? - -b. The fine cuts overlap in the beginning and
in year 8 only the rough cuts overlap.
-7. Successful managers will: - -a. Create a strategy
b. Coordinate company activities
c. Analyze the market and its competing products
-After you have uploaded your decisions to the website, can you change
your official decisions as many times as you want prior to the processing
date and time of the round? - -yes
-9. Once you upload your official decisions during a round, how many times
can you change them before the end of the round? - -e. As many times as
you want
-10. What trend can be explicitly observed in the industry in which your
company is operating? - -c. Products become smaller and smaller.
-11. On perceptual map, the percentage of customers interested in a
product positioned outside of the rough cuts of that product is - -0%
-12. MTBF is measured in - -b. hour increments.
,-13. Customers that want low prices and are willing to sacrifice
miniaturization and performance are in the - -c. low End segment.
-14. Customers that want small products and are willing to sacrifice
performance are in the - -e. size segment.
-15. In Capstone©, pricing standards are set by: - -a. Customers (Market
Segment).
-16. "Reliability" is expressed in terms of: - -a. Mean Time Between Failure.
-17. MTBF measures what? - -c. Reliability
-18. The two characteristics that the perceptual map evaluates are - -a.
Performance and Size.
-19. The Perceptual Map is - -a. a marketing tool used to track the position
of the company's products against those of the competitors.
-20. The segments all drift to the lower-right section of the perceptual map.
Why does this drift take place? - -c. Customers want smaller and faster
products.
-c. Customers want smaller and faster products. - -d. down; right
-22. When tracking market segments on the performance and size
perceptual map, which segment moves or "drifts" the slowest? - -b.
Traditional
-23. What happens to a product priced at $1 above or below the segment
guideline when a segment's product supply outstrips demand? - -c. It loses
20% of its appeal.
-24. What's the measure for product reliability? - -c. Expected time a
product lasts
-25. At what dollar amount above the segment guidelines is all consumer
appeal lost? - -b. $5
-26. The prices in each segment - -a. drop by $0.50 each year.
-27. MTBF in the segments should be - -MTBF (Performance) > MTBF (High
End)., and MTBF (Low End) < MTBF (Size).
-28. Which of the following are not buying criteria? - -b. Automation
, -29. Inside each fine cut circle, - -a. segments have an ideal spot where
demand is at its highest.
-30. The Traditional ideal spot is - -c. near the center of its circle.
-31. Increasing a product's reliability will result in which of the following
changes to production costs? - -b. Higher material cost
-32. Age refers to: - -b. Product Age.
-33. What happens to a product's Perceived Age when it is repositioned in
R&D? - -a. It is reduced by 50%.
-34. The preferred product perceived age for each sector peaks at: - -c. zero
years for high end and seven years for low end.
-c. zero years for high end and seven years for low end. - -a. 2
-36. Pricing plays a role - -in the rough cut stage of the purchase decision
and in the fine cut stage of the purchase decision.
-37. What are the top buying criteria that low end customers most value? - -
b. Price
-38. Which of the following is not a type of market segment in CapSim? - -c.
Standard
-39. What is the correct answer concerning the top buying criteria for the
following segment: - -d. Price for low end and Positioning for high end.
-40. Low End customers emphasize buying criteria in which order? - -a.
Price, Age, Positioning, Reliability
-41. Each segment places - -b. a different emphasis on features of the 4
buying criteria.
-42. Which market segment places the most importance on price? - -c. Low
End
-43. What is the most important criterion to a "Low End Segment" customer?
- -a. Price
-44. If you are marketing to High End customers, which criteria are most
important to them in order of importance? - -e. Positioning, Age, MTBF, Price
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