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Capsim Exam/284 Complete Questions and Answers
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Capsim Exam/284 CompleteQuestions and Answers
7. Successful managers will: - -a. Create a strategy
b. Coordinate company activities
c. Analyze the market and its competing products
-10. What trend can be explicitly observed in the industry in which your
company is operating? - -c. Products become smaller and smaller.
-11. On perceptual map, the percentage of customers interested in a
product positioned outside of the rough cuts of that product is - -0%
-13. Customers that want low prices and are willing to sacrifice
miniaturization and performance are in the - -c. low End segment.
-14. Customers that want small products and are willing to sacrifice
performance are in the - -e. size segment.
-20. The segments all drift to the lower-right section of the perceptual map.
Why does this drift take place? - -c. Customers want smaller and faster
products.
-22. When tracking market segments on the performance and size
perceptual map, which segment moves or "drifts" the slowest? - -b.
Traditional
-23. What happens to a product priced at $1 above or below the segment
guideline when a segment's product supply outstrips demand? - -c. It loses
20% of its appeal.
-25. At what dollar amount above the segment guidelines is all consumer
appeal lost? - -b. $5
-26. The prices in each segment - -a. drop by $0.50 each year.
-27. MTBF in the segments should be - -MTBF (Performance) > MTBF (High
End)., and MTBF (Low End) < MTBF (Size).
-29. Inside each fine cut circle, - -a. segments have an ideal spot where
demand is at its highest.
-30. The Traditional ideal spot is - -c. near the center of its circle.
, -31. Increasing a product's reliability will result in which of the following
changes to production costs? - -b. Higher material cost
-33. What happens to a product's Perceived Age when it is repositioned in
R&D? - -a. It is reduced by 50%.
-34. The preferred product perceived age for each sector peaks at: - -c. zero
years for high end and seven years for low end.
-37. What are the top buying criteria that low end customers most value? - -
b. Price
-42. Which market segment places the most importance on price? - -c. Low
End
-44. If you are marketing to High End customers, which criteria are most
important to them in order of importance? - -e. Positioning, Age, MTBF, Price
-49. When an R&D effort started in 2001 completes on September 15, 2002,
the product revision kicks in - -b. immediately upon completion.
-50. The relative cost of a product's material cost increases as: - -c. MTBF is
raised.
-51. R&D completion time can be shortened - -d. when a company takes
advantage of existing technology.
-52. R&D completion time depends on - -a. number of projects in R&D.
b. automation rating.
c. the age of the product.
-53. Which Automation rating requires the longest time to reposition a
product? - -e. 10
-56. Changing MTBF will: - -a. have no impact on Perceived Age.
-58. If your team decides to introduce a new product, when should capacity
and automation be purchased? - -b. One round prior to product release
-64. Assuming no additional product promotion, what percent of customers,
reached through last year's marketing campaign will carry over into the
current year? - -c. 67%
-65. How is the strength of the sales channel measured? - -b. Accessibility
on a scale of 0 to 100%
, -66. If you drop your sales budget to zero, accessibility drops to 0% in how
many years? - -3
-71. What is one drawback of increasing automation? - -a. The product
requires increased time/expense for subsequent short-move repositioning.
-72. If you reduce automation in the production component of Marketing,
you will: - -b. incur a retooling cost.
-75. Depreciation is calculated: - -e. over a straight line 15-year period.
-76. Which three factors drive labor cost? - -b. Wage and benefit rates
c. Automation levels
d. Second shift/Overtime costs
-79. For Wages, the negotiation Starting Position cannot be less than ____%
or more than ____% of the current contract. - -d. 80; 150
-80. Labor Negotiation includes: - -a. hourly wage.
b. benefits.
c. profit sharing.
d. annual raise.
-81. To run perfectly, all HR department managers should know that - -c. all
strike settlements should be halfway between the demand and the
negotiation ceiling.
-82. Your workers go on strike because they have demanded $20/hour and
your wage negotiation ceiling is at $18/hour. Assuming that there are no
other labor demands, how long will the strike last? - -a. 2 weeks
-83. In the Human Resources section, workers will strike one week for: - -a.
every 1% your Annual Raise Negotiation Ceiling is beneath Labor's demand.
b. every $300 your Benefits Negotiation Ceiling is beneath Labor's demand.
c. every 1% your Profit Sharing Negotiation Ceiling is beneath Labor's
demand.
d. every $1 your Wage Negotiation Ceiling is beneath Labor's demand.
-84. The Finance Department can use which of the following methods to
acquire capital for company activities? - -a. Current Debt, Stock Issues, Bond
Issues, and Profits
-85. Your finance department is primarily concerned with - -a. acquiring the
capital needed for company activities.
b. establishing a dividend policy that maximizes the return to shareholders.
c. setting credit policies for customers and suppliers.
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