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Unit 33 - The Impact of Communications Technology on Business D1
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Unit 33 - The Impact of Communications Technology on Business D1 level 3 business extended diploma
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Sowbaan Mohammad HassanUnit 33
D1
Introduction
In this assignment, I shall evaluate the success of a partcular business organisaton has been
preparing for the use of e-business.
What is e-business?
E-business is the sale of products and services over the internet. It is the fastest growing service of
our economy. It allows even the smallest business to reach a global audience with its product or
message with minimal cost. The sale of products or services on your Web site can generate sales
that will make the diference between success and failure.
Topman
Topman have prepared for the use of e-business quite well and professionally. With the growing use
of the internet, it comes to be an advantage for any business to use to gain more customers and
attenton than they already have. Topman is already an established retail store, setng new fashion
trends. They have taken the use of e-business to widen their market, connectng to other customers
from around the globe. With Topman selling online too, they have to ability to reach to others from
diferent countries. The beauty of Topman preparing for the use of e-business is that it provides a
global audience of potental customers and never closes. It is always actve.
As we know, Topman is already successful operatng in a retail store, but they have taken it further
by taking good use of e-business, operatng online too. With Topman making use of e-business, their
customers have the ability to access their informaton 24/, seven days a week. This gives the
chance for their customers to always access their site whenever, wherever. Topman has added
pictures, videos and updates on their website in order to inform their customers. With all these
features, it clearly tells us that Topman have prepared the use of e-business.
Usually, when setng up your business online, as well as in a retail store, e-business ofen requires
setng up your payment method. Topman have prepared for this acton by making their payment
account, where money is transferred from the buyer’s bank account to Topmans account. Seeing as
Topman is an internatonal retail store, they have made their use of e-business scalable to their
growth in business. With the growing use of e-business, you get all sorts of upgrades and new
sofware’s. Topman take all acton when it comes to changing something due to the growth of e-
business. If they don’t change and upgrade, their system will then become old and out of date. They
use the latest sofware or technology that is introduced in order to make the business more efcient
online.
Topman has made use of e-business by giving access to the customers by checking their items online
and going through their website. Not only has Topman given access to customers to see their items,
but they have given them the chance to give feedback. Topman has prepared to receive the
attenton to the valuable informaton the customers give while using e-business.
Furthermore, Topman has prepared to make sure they are registered to a search engine, which
makes it easy for customers to fnd them. Top search engines, such as Google now provide local
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