Digital Advertising Certification with Complete Solutions

Digital Advertising Certification with Complete SolutionsDigital Advertising Certification with Complete SolutionsDigital Advertising Certification with Complete Solutions What is digital advertising? - ANSWER- what can digital advertising help you accomplish? - ANSWER-target a relevant audience, provide value upfront, and in many ways look and feel like organic content why is organic reach shrinking? - ANSWER- how do digital advertising and organic marketing work together? - ANSWER-1. social media marketeres build communities, share content, and engaging their audience 2. bloggers and content marketers optimize efforts for organic search and are goaled on metrics like traffic and conversion 3. advertisers focus on performance metrics like cost per acquisition and return on spend why was advertising not originally part of the inbound playbook? - ANSWER-1. expensive