Summary
Consumer Behavior Summary, ISBN: 9780357721292. Consumer and Marketing (323623-B-6), Chapter 2.
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Summary for the Consumer and Marketing course (323623-B-6). It includes chapter 2 of the Consumer Behavior 8th edition book. Wayne D. Hoyer, Deborah J. MacInnis and Rik Pieters (2024). ISBN: 9780357721292.
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