MKT 201 Final Exam Questions with 100% Correct Answers | Verified | Updated 2024
17 views 0 purchase
Course
MKT
Institution
MKT
MKT 201 Final Exam Questions with 100%
Correct Answers | Verified | Updated 2024
A firm may push for environmental sustainability because: - answerMany consumers are
willing to pay more for green products.
Employee theft of inventory is referred to as: - answerShrinkage
Track and trace systems...
MKT 201 Final Exam Questions with 100% Correct Answers | Verified | Updated 2024 A firm may push for environmental sustainability because: - answer✔✔Many consumers are willing to pay more for green products. Employee theft of inventory is referred to as: - answer✔✔Shrinkage Track and trace systems help companies anticipate events: - answer✔✔That could disrupt the supply chain. Firms with just -in-time inventory systems keep very little inventory on hand. - answer✔✔true A ____ is a warehouse where the emphasis is on processing and moving good s on to wholesalers, retailers, or consumers . - answer✔✔Distribution center Track and trace systems provide value to customers. - answer✔✔true Tracking individual products is more difficult than tracking product loads. - answer✔✔true Shippers are highly a nxious when their products are in transit. - answer✔✔true Warehouses and distribution centers are becoming more automated and wired. - answer✔✔true A study suggests that companies can recover about half their annual sales by instituting "turn trash into ca sh" systems. - answer✔✔false ____ is the fastest transportation method in terms of shipping goods. - answer✔✔air Companies may join the Fair Trade movement to convey that they are ____. - answer✔✔Socially responsible Consumers are very interested in knowin g where their products come from. - answer✔✔true RFID refers to: - answer✔✔A tag that emits radio signals that can record and track a shipment as it comes in and out of a facility. An advantage of outsourcing is that: - answer✔✔It can add value to the prod uct. Smart companies integrate their supply chains into their marketing plans, by means such as: - answer✔✔Finding ways the supply chain can create value for customers. Marketers are referring to the _____ when looking to companies who sell and promote the ir products in addition to those who provide raw materials, transportation, and all other functions involved in creating the product. - answer✔✔value chain If a firm can find a company that can add more value to a function than it can itself, it will often ____ the task to that company - answer✔✔Outsource Freight forwarders typically own their own transportation equipment and warehouses. - answer✔✔false ____ is the process of ensuring a firm has an adequate supply of products and a wide enough assortment of them to meet customer needs. - answer✔✔Inventory control Metal boxes that are used to ship consumer goods on cargo ships are known as ____. - answer✔✔Intermodal containers inventory control occurs when a firm runs out of a product a consumer wants to buy. - answer✔✔false Fred started a t -shirt business last year. He designs the shirts in the United States and then sends the designs to companies in China to be produced. Fred is utilizing ____ strategy.. - answer✔✔offshoring Transportation modes a firm uses should be based on what its customers want and are willing to pay for. - answer✔✔true ____ should ultimately be the focus of any outsourcing or insourc ing decisions made by a company. - answer✔✔customers The process of designing, monitoring, and altering supply chains to make them as efficient as possible is called demand chain management - answer✔✔false Purchasing goods and services for an organization is known as procurement - answer✔✔true Smaller warehouses are more effective in terms of cost. - answer✔✔false Produce is easy to trace due to electronic product codes. - answer✔✔false Designer goods producers can utilize _____ to combat knockoffs in the m arketplace. - answer✔✔electronic product codes Shipping via waterway is _____. - answer✔✔inexpensive _____ involves running broken, defective, and scrap products backward through the supply chain. - answer✔✔reverse logistics Merchandise in transit is of co ncern to shippers because: - answer✔✔it is at risk Extracting value from waste and using it to create new products in known as: - answer✔✔upcycling More products are shipped by truck than by another means. - answer✔✔true Delivering what is promised, when i t was promised, and the way it was promised are key drivers of _____. - answer✔✔customer satisfaction _____ involves moving inventory through the supply chain so that products spend little or no time in warehouses. - answer✔✔cross docking _____ is growing faster than any other transportation method. - answer✔✔air ____ are costly to build but transport liquid and gas goods cheaply once constructed. - answer✔✔pipelines Demand planning impacts: - answer✔✔The materials a firm must purchase. Lead time is closely related to: - answer✔✔demand forecasting _____ decisions are made more frequently than _____ decisions. - answer✔✔Forecasting; sourcing The rational for utilizing supply chain visibility is that: - answer✔✔A supplier will be more reliable. _____ synthesiz es information including sales history, point -of-sale data, warehouse data, supplier data, promotion information, and economic trends. - answer✔✔Demand -planning software The management of the resources, events, and processes needed to create an offering. - answer✔✔Production Scheduling A retailer is typically a type of upstream firm. - answer✔✔false After dealing with multiple customer service issues, Peggy decided that she would not renew her contract with Ron's customer service company. Moving the custome r service function back within Peggy's company is known as insourcing. - answer✔✔true _____ and _____ have become a larger part of Sally's role as a supply manager since she first started. - answer✔✔Sourcing; procurement Pretesting a questionnaire is typically a waste of valuable company resources. - answer✔✔false The advantage of market research is that it: - answer✔✔Can help make a good decision. ____ measure(s) the size of television audiences in various markets. - answ er✔✔The Nielsen Ratings
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Brainbarter. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $12.49. You're not tied to anything after your purchase.
