Summary
Summary The Ultimate Copywriting Handbook
- Course
- Institution
If you’re like most Internet marketers, you wouldn’t hire a copywriter for most of your projects and for good reasons, too.
[Show more]
Seller
Follow
chanelayah73
Content preview
-1-,Disclaimer
This e-book has been written to provide information about Internet marketing.
Every effort has been made to make this ebook as complete and accurate as
possible. However, there may be mistakes in typography or content. Also, this e-
book provides information on Internet marketing only up to the publishing date.
Therefore, this ebook should be used as a guide - not as the ultimate source of
Internet Marketing information.
The purpose of this ebook is to educate. The author and the publisher does not
warrant that the information contained in this e-book is fully complete and shall
not be responsible for any errors or omissions. The author and publisher shall
have neither liability nor responsibility to any person or entity with respect to any
loss or damage caused or alleged to be caused directly or indirectly by this e-
book.
-2-
,Table of Contents
Introduction ........................................................................................................ 5
Basic Skills ......................................................................................................... 6
How to Improve Your Writing Skills ............................................................................................. 6
Good Grammar is the Minimum .............................................................................................. 6
Style Trumps Grammar ........................................................................................................... 7
Writing for Your Target Audience .......................................................................................... 10
Step #1: Research Your Audience ........................................................................................ 11
Step #2: Write for Your Audience .......................................................................................... 12
How to Sell Through Writing ........................................................................... 14
Writing Good Headlines................................................................................... 17
Why a Headline Can Make or Break a Sales Letter .................................................................. 17
10 Different Techniques for Writing a Good Headline ............................................................... 17
Good Headline Examples .......................................................................................................... 19
Testing and Tracking ....................................................................................... 28
Step #1: Define Your Experiment Carefully............................................................................... 28
Step #2: Hold All Else Constant ................................................................................................ 29
Step #3: Collect Large Samples ................................................................................................ 29
Step #4: Make a Decision .......................................................................................................... 29
Powerful Tricks for Boosting Conversion Rates ........................................... 31
How to Use Bullet Points Correctly............................................................................................ 31
How to Use Sub-Headings ........................................................................................................ 32
How to Correctly Use Bolding and Highlighting......................................................................... 34
Closing a Sale................................................................................................... 36
Retaining Reader Interest .......................................................................................................... 36
Using Calls to Action Correctly .................................................................................................. 38
Step #1: Tell The Reader Exactly What To Do ..................................................................... 39
Step #2: Surround the Call to Action with Supporting Text ................................................... 39
Step #3: Make it Easy to Follow Your Call to Action ............................................................ 40
The AIDA Method ............................................................................................. 42
Attention ..................................................................................................................................... 42
Interest ....................................................................................................................................... 43
Part #1: Introduce a Problem ................................................................................................ 43
Part #2: Introduce a Solution to the Problem ........................................................................ 44
-3-
, Decision ..................................................................................................................................... 45
Action ......................................................................................................................................... 45
The 30-Day Copywriting Plan .......................................................................... 46
Week #1: Focus on Basic Skills & Market Research ................................................................ 46
Week #2: Complete Two Sales Letters ..................................................................................... 46
Week #3: Make Changes & Compile a Swipe File .................................................................... 47
Week #4: Polish Your Copy, Test, and Track ........................................................................... 48
Week #5 and Beyond: Practice, Refine, Track, and Test ......................................................... 49
Conclusion........................................................................................................ 50
-4-
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller chanelayah73. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $8.16. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
78291 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now