1 HUBSPOT DIGITAL MARK ETING CERTIFICATION EXAM | QUESTIONS & ANSWERS (VERIFIED) | LATEST UPDATE | GRADED A+ True or false: Digital advertising has no impact on your organic marketing efforts. Correct Answer: False Which of the following can digital advertising help you accomplish? Correct Answer: Get more results in the search engine results pages Organic reach on social media networks like Facebook is: Correct Answer: Shrinking Which of the following is a reason why advertising was not originally part of the inbound playbook? Correct Answer : It was seen as intrusive, irrelevant, and unhelpful, wasn't targeted, and there wasn't the ability to take over control of the content. (All of the Above) While Facebook focuses on targeting your ads based on your audience's interests, Google Ads focuses on targeting your ads based on your audience's Correct Answer: Intent 2 What's retargeting? Correct Answer: Targeting people who are already familiar with your brand Get Fitness is a fictional studio that sells fitness classes. The fitness industry is highly competitive and consumers are known to not be very brand loyal. Which paid media initiative will likely be most successful for this business? Correct Answer: Display ads showing the class's value The Evergreen Environmental Organization is a fictional nonprofit. One of their marketing goals is to build up the newsletter subscription database. They have a campaign and budget in place but the manual bidding strategy does not always spend their daily budget. Which of the following automated bidding strategies will help get the most out of the budget f or this campaign? Correct Answer: Maximize Conversions Which of the following should be the first way you optimize your paid media campaigns? Correct Answer: Bidding At what stage in the buyer's journey is demographic targeting most effective? Correct Answer: Awareness Select all that apply. With behavioral targeting, you could reach people who:
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