Dit verslag bevat aanbevelingen voor het strategisch plan van Ryanair in de toekomst. De aanbevlingen worden onderbouwd door middel van trends en ontwikkelingen, regelgeving (IATA), commercie (marketingmix, yield management, revenue management) en duurzaamheid.
Transport management
Strategisch plan Ryanair 2023-2025
Inhoudsopgave
, Inleiding..................................................................................................................................................2
Trends en ontwikkelingen......................................................................................................................3
Ryanair blijft in de rode cijfers............................................................................................................3
Covid-19.............................................................................................................................................3
5-Puntenplan Ryanair.........................................................................................................................3
Technologische trend.........................................................................................................................3
Vergrijzing...........................................................................................................................................4
Regelgeving............................................................................................................................................4
IATA....................................................................................................................................................4
Ryanair................................................................................................................................................4
Commercie.............................................................................................................................................4
Revenu management..........................................................................................................................5
Yield management..............................................................................................................................5
Marketing mix....................................................................................................................................5
Prijsstrategie...................................................................................................................................5
Productstrategie.............................................................................................................................5
Plaats strategie...............................................................................................................................5
Promotiestrategie...........................................................................................................................5
Duurzaamheid........................................................................................................................................5
Wat wordt er al gedaan?....................................................................................................................6
Best practices.....................................................................................................................................6
Aanbevelingen........................................................................................................................................6
Trends en ontwikkelingen..................................................................................................................6
Regelgeving........................................................................................................................................7
Commercie.........................................................................................................................................7
Duurzaamheid....................................................................................................................................7
Bibliografie.............................................................................................................................................7
Inleiding
Ryanair is één van de grootste lage kosten luchtvaartmaatschappij voor continentale vluchten binnen
Europa. Met Ryanair Holdings plc zijn zij samen Europa’s groenste, schoonste luchtvaartgroep.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller bridw. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $13.24. You're not tied to anything after your purchase.
