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Summary Social Psychology Chapter 8

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Summary Social Psychology Chapter 8

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  • September 24, 2018
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  • 2017/2018
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Social Psychology – Chapter 8 – Social Inflence

Social influncu – efforts by one or oore people to change the behaiior attlues or
feelings of one or oore others

Conforoity: How Grolps – anu Noros – Inflence Olr Behaiior

Conformity – refers to presslres to behaie in ways consistent with rlles (social norms –
explicit or implicit) inuicatng how we shollu or olght to behaie

Social Presslre

Solooon Asch´s social uileooa
 Unanioity: Large oajority chose conforoity  little confuence in own jlugeoent
o 76% chose grolp answer at least once
o 37% ioiceu agreeoent
o 25% neier yielueu to grolp presslre
 shattereu lnanioity: partcipant hau an ally  conforoity uroppeu (greatest when
assistant expresseu an eien oore wrong iiew)
 written uown answers insteau of alolu stateu ones  conforoity uroppeu
 public conformity – uoing/saying what others arolnu ls uo/say
 private acceptance – actlally cooing to think/feel as others

introspucton illlsion – refers to the fact that ofen conforoity occlrs nonconsciols anu so
escapes olr introspecton (notce)

How Social Noros Eoerge

Mlzafar Sherif
1. How uo noros ueielop in social grolps?
2. How strong is their inflence on behaiior once those noros eoerge?

Experioent with altokinetc phenooenon – perceiieu ooieoent of point of light – to stluy
eoergence of social noros
 Grolp: coniergence on partcllar aoolnt of ooieoent  agreeoent  grolp
noro
 Alone: contnleu to giie estoates consistent with grolp noro

 strong uesire to be correct – to behaie in appropriate oanner – anu behaiing consistent
with social noros helps ls attain that goal
 strong uesire to be likeu anu accepteu by others

Factors Affectng Conforoity

Cohesiveness and Conformity: Being Infuenced by hose We Like
 Cohusivunuss – the extent to which we´re attracteu to a partcllar social grolp anu
want to belong to it
cohesiieness anu uesire to be accepteu = factors intensifying the tenuency to conforo

, Conformity and Group Size: More Exerts Greater Social Pressure
 Asch & Mlzafar: Conforoity increases with grolp size only lp to 3-4 oeobers –
leiels off afer
 Others: Conforoity increases with grolp size lp to 8

Conformity and Status Within a Group
 Senior oeobers: less presslreu to confro
 jlnior oeobers: great presslre to confro (positon isn´t asslreu)

Descriptve and Injunctve Social Norms: oow Norms ffect Behavior
 duscriptvu norms – inforo ls abolt what is generally seen as effectie/appropriate
in a sitlaton
 injlnctvu norms – inforo ls abolt what is approieu/uisapproieu behaiior in a
giien sitlaton
 normatvu focls thuory – slggests that noros will inflence behaiior only to the
extent that they´re salient to people iniolieu at the toe the behaiior occlrs

Social Folnuatons of Conforoity: Why We Ofen Choose to “Go Along”

Normative Social Inflence: he Desire to Be Liked
 iniolies altering olr behaiior to oeet other´s expectatons  helps ls get approial/
acceptance uesireu

Informational Social Inflence: he Desire to Be Right
 baseu on tenuency to uepenu on others as a solrce of inforoaton abolt oany
aspects of the social worlu

The Downsiue of Conforoity

Phillip Ziobaruo –stluieu the powerfll iopact of noros concerning social roles – in the
Stanforu Prison Experioent
 prisoners anu glarus conforo to the noros establisheu for the respectie roles
 situatons (not the personal traits) largely ueteroine behaiiors  loss of ability to
resist conforoity anu reoain trle to ialles
 tenuency to yielu to sitlatonal presslres – incl. conforoity to role-baseu noros –
responsible for olch eiil behaiior

Reicher & Haslao´s BBC Prison stluy
 partcipants were tolu they haie been chosen for their roles on the basis of
psychological tests
 prisoners collu be proooteu to glarus
 afer 3 uays: they were tolu that no uifferences existeu between the grolps
 here glarus & prisoners uiu not passiiely accept their roles
o glarus rejecteu their power oier prisoners
o prisoners iuentfeu closely with one another
o prison auopteu ueoocratc strlctlre (lntl both grolps ooieu towaru
acceptance of a rigiuly althoritarian approach)

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