Exam (elaborations)
MBA 706 - Exam 3 Graded A+
- Course
- Institution
MBA 706 - Exam 3 Graded A+ Market Segmentation The process of dividing consumers into groups with similar consumer characteristics and product needs. Market Segmentation Allows managers to break the market into small manageable groups, so that f irms can tailor their offerings to satisfy ...
[Show more]