Pearson BTEC Level 3 Extended Diploma in Computing - Unit 8.1 - Business Applications of Social Media
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Course
Unit 8 - Business Applications of Social Media
Institution
PEARSON (PEARSON)
Complete Assignment of Unit 8.1 covering all learning aims.
Grade Achieved: Distinction
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Qualification Title BTEC Level 3 National Extended Diploma in Computing
Unit/Module No./Title Unit 08 – Business Applications of Social Media
Assignment No./Title 08.1 – Explore the impact of social media of organisations
Learning Aim(s) A: Explore the impact of social media on the ways in which organisations promote
their products and services
Issue Date 07/09/2020 Planned Submission Date Actual Submission Date 10/09/2020
First/Second Submission
Criteria Criteria Assessor’s Feedback Your feedback should include:
Achieved What the learner has done well. (Knowledge, skills, etc.)
What the learner has not achieved and what was missing.
Information or guidance available to the learner they could have drawn on (e.g. class
notes; handouts; resources in assignment brief etc.)
P1
Explain the different ways in which
an organization can use social ☐
media to promote products or
services to a target audience.
P2
Explain the audience profiles of
different social media websites.
☐
M1
Assess the different ways in which
an organization can use social ☐
media to promote products or
services to a target audience.
D1
Evaluate the organizational use of
social media to interact with ☐
customers and promote products
or services to a target audience.
BTEC Rules
All resubmissions must be authorized by the Lead Internal Verifier. Only one resubmission is possible per assignment, providing:
The learner has met initial deadlines set in the assignment, or has met an agreed deadline extension.
The tutor considers that the learner will be able to provide improved evidence without further guidance.
Evidence submitted for assessment has been authenticated and accompanied by a signed and dated declaration of authenticity by the learner.
Any resubmission evidence must be submitted within 10 working days of receipt of results of assessment (BTEC only)
Wider Skills (Linked to Positive Futures) Comment on the quality of the learner work, the learner’s process and practice during assessment, research
skills, presentation, general behavior and conduct, meeting deadlines, etc.
I certify that, to the best of my knowledge, the evidence submitted for this assignment/assessment is the learner’s own. I
Assessor Declaration understand that false declaration is a form of malpractice.
Assessor Signature: Date:
I certify that the evidence submitted for this assignment/assessment is my own. I have clearly referenced any sources
Learner Declaration used in the work. I understand that false declaration is a form of malpractice.
, Learner Signature: Date:
Learner Actions
Actions linked to the
Learner’s Targets/Actions
following Positive
What needs to be developed to improve future work?
Futures outcomes
The Avanti Group of Businesses has many supermarkets and are interested in using social media to
promote their organisations but know very little about it. As I am a learner who is studying a unit on social
media for business use, I have been approached by Avanti Group of Businesses to provide a report on
using social media for business purposes to deliver to the wide range of customers that use their
business.
P1 - Explain the different ways in which an organization can use social media to promote products
or services to a target audience.
Brand Target USP (Unique Methods of Types of Size of Structure of
demographic selling point) interaction media userbase profiles
supported
Newspaper App Mobile 300 million. Name,
Twitter More mature format/Text One posts a phones, 2022 following/followers,
users who keep based and tweet and then computers, link to business
up with the short. users (followers Web, page/webpage or
news and teens or not) Applications. blog page, join date,
who want to Used mostly by comment on and what industry
know what celebs, those threads. Text, photos, the user works in
their favourite companies, videos, live (optional)
celebrities are politicians, Graphical and stream,
doing. news channels Text based sound/music. Shows posts from
and public conversations. people you follow,
Reword this: speakers. but can be mixed
Age group – People can with popular posts
Mature Differentiated message each or linked posts to
Audience 25-60 by its media other too. posts of your
choice – mostly interest.
Global. More used for short Plus comment,
popular in the texts known as like, and share. Also another page
west ‘tweets’ and by where you can
the people who However users specifically see the
Celebrities and join, i.e. are not just most popular or hot
politicians use politicians and restricted to text posts in the globe.
it and famous celebrities. communication,
people. To talk but can also post
about their life photos, videos,
and spread and have live
news communication
through a
More text recently new
based than feature called
visual. “Space” where
users can have
live audio
conversations
on any topic and
anyone can join
in.
25+ Enables you to Holistic in Mobile 3 billion. Name,
Facebook see what your methods of phones, 2022 Following/followers,
Global friends and interaction, computers, Ages, places of
family are up users can post Web, study, located,
Caters all to. text, photos, Applications. relationship status,
preferences of People who videos, sound links to affiliate web
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