Flash Cards for APMP Foundation Exam Account Plan - correct answer An account plan is a sales plan that is specific to one particular customer and will cover multiple opportunities with that customer. The time span is typically two to five years. Action Caption - correct answer A short informative statement against a graphic which provides additional information about the content of the graphic that will help the reader draw the right conclusion. Advantage - correct answer An advantage is in the opinion of the seller, a benefit or possible benefit to the customer. They may arise when the customer's issues are unclear to the seller and the seller makes assumptions about customer issues. Benefit - correct answer A benefit of an offer will resolve a customer issue. To claim a benefit, there must be a feature of the offer that clearly allows the benefit to be realized. Bid Centre - correct answer A Bid Centre is a support organization dedicated to generating proposal and other response documents for customers during the business acquisition cycle. Also called Proposal Centre. Bidder Comparison Matrix - correct answer A tool used to compare a potential offer against possible competitor offers as judged by the customer.
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