Summary
Toeristisch product 1.1 - Totale samenvatting
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Totale samenvatting Toeristisch Product 1.1. Combinatie van de PowerPoint en persoonlijke aantekeningen.
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By: LizaS • 5 year ago
By: kennethboogerd • 5 year ago
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Toeristisch product 1.1Week 1: Destination mix
Week 2: Attracties en evenementen
Week 3: Faciliteiten en hospitality
Week 4: Recht en crisismanagement
Week 5: Werken in de toeristische en recreatieve branche
Week 6: Toerisme, een zegen of een vloek?
Week 7: Voorbereiding casustoets
Les 1: Destination mix
Volgens Mill & Morisson
FAITH (destination mix):
Faciliteiten
Attracties
Infrastructuur
Transport
Hospitality
3 V’s: Vervoer, Verblijf en Vermaak
De V van Vervoer
• Vervoer naar een bestemming
• Vervoer als toeristisch product op een bestemming
• Vervoer als bestemming / vermaak
Model volgens Fletcher: 4 basic elements:
1. road
2. rail
3. water
4. air
, SWOT analyse:
S= Strenght
W=Weakness
O= Opportunity
T= Threat
Transport
Keuzes worden gemaakt op basis van…
• Afstand en tijd
• Status en comfort
• Veiligheid en gemak
• Prijs – kwaliteit
• Locatie versus isolatie
• Extra services
• Concurrentie
Onderlinge samenhang
c
u
t
s
at
A
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t
ip
fr
n
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h
ly
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