MC Exam With Complete Answer.

Communication - correct answer The process of creating shared meaning Intrapersonal Communication - correct answer Inside your head, with yourself Interpersonal Communication - correct answer between two people Group Communication - correct answer Group, one talker, someone in charge Mass Communication - correct answer Using mass medium to send messages to large audience. Need a channel Mass Media - correct answer Helps provide society's dominant culture. Transmission Model - correct answer Created by Claude Shannon SMCR model SMCR Model - correct answer source, message, channel, receiver Source - correct answer the sender of a message Message - correct answer whatever a speaker communicates to someone else Channel - correct answer the means by which a message is communicated EX: audio, visual, print Receiver - correct answer the person who decodes a message Noise (SMCR) - correct answer Environmental, Physical, Psychological, Sematic, Cultural Feedback - correct answer The receivers response to a message sent to the source The Brow Continuum - correct answer High- Ideas (poems) Middle- Things (Adele) Low- Gossip (TMZ) McLuhan two ideas - correct answer 1. The medium is the message, every medium has its own effect on a message 2. Global Village- the world see's each other because we have video Do you change or reinforce? - correct answer WE DO BOTH! cultural imperialism - correct answer one culture's dominance over another Short head, long tail - correct answer Short Head: a few sell a lot (TAYLOR SWIFT) Long Tail: a lot sell a few (Paul Thorn) Monopoly - correct answer Media are not this. One company that controls several other companies Oligopoly - correct answer A market structure in which a few large companies control a large percentage of a market Problems: 1. News may become second to business 2. Content becomes second to sales Four Theories of the Press - correct answer authoritarian, communist, libertarian, social responsibility Authoritarian - correct answer -A government in which one leader or group of people holds absolute power. -Private -What authority says it is Communist - correct answer -government controls everything -State -Inevitable to the "perfect state" Libertarian - correct answer -The idea that we can think for ourselves -Private Social Responsibility - correct answer -Like libertarian but with ethics and caution -Private Developmental - correct answer -partnership to support government -Private censorship - correct answer -restricting access to ideas and information -ONLY when a government does it The Fourth Estate - correct answer -Edmund Burke -Clergy -Nobility -The commoners with power -The press "more important by far than they all"