CMA Certification - CPCA EXAM Questions With Complete Solutions
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Course
CPCA
Institution
CPCA
CMA Certification - CPCA EXAM Questions
With Complete Solutions
Which of the following statements describes a product that is incremental? - answerA
product that adds variety of choice relative to other existing products
Basic Industry Knowledge - answer
which of the following is not a specifi...
CMA Certification - CPCA EXAM Questions With Complete Solutions Which of the following statements describes a product that is incremental? - answer✔✔A product that adds variety of choice relative to other existing products Basic Industry Knowledge - answer✔✔ which of the following is not a specific trend in category ma nagement - answer✔✔industry consolidation what is in store merchandising materials used to catch shoppers attention - answer✔✔POP When looking at channel dynamics which one of these statements best describes the grocery channel? - answer✔✔grocery stores ha ve higher operating expenses creating higher overhead resulting in tighter margins and higher prices which of the following best represents the primary concerns driving shopper purchase decisions - answer✔✔quality, value, convenience which one of the follo wing best reflects the tactics of limited assortment stores - answer✔✔limited SKU counts low prices limited service small store footprint which of the following best represents two trends that grocers need to consider with their instore strategies - answer✔✔changes in health and wellness preferences What dynamic is occurring within the value channel? - answer✔✔this channel is appealing to higher income level shoppers which of the following best describes why channel blurring is occurring in our industry - answer✔✔all of the above: increasing growth of alternative store formats, increased competition for consumer spending, items carried beyond the typical assortment with a channel, consumer demand for convenience which one of these statements best represents an attribute of a club store - answer✔✔club stores tend to have less operating expenses and less overhead so prices are generally lower on average, how many different channels do shoppers shop in today - answer✔✔most shoppers will shop across 5 or more cha nnels to purchase the products and services they need what is the difference between EDLP and High/Low - answer✔✔EDLP offers shoppers everyday low prices on all items whereas High/Low offers higher everyday prices and selectively promotes items at lower pr ices through weekly promotions Base volume is additional sales beyond what is expected due to promotional activity - answer✔✔NO when looking at the grocery channel dynamics which one of these statements best describe the grocery channel - answer✔✔grocery s tores typically have higher operating expenses creating higher overhead for the retailer resulting in tighter margins and/or higher prices the grocery industry is basically recession -proof therefore in difficult economic times shelf planning strategy wont work - answer✔✔FALSE Dollar Stores have begun to appeal to more upscale families. Why is this happening? - answer✔✔low prices on certain items are important to some upscale families which of the following best describes 3 in -store retail factors affected b y SKU proliferation - answer✔✔variety, placement, space ACV - answer✔✔total sales volume reported for a store or group of stores base sales - answer✔✔product sales that would occur in the absence of any promotion consumer - answer✔✔end-user of a product DOS - answer✔✔average number of days current inventory will last DSD - answer✔✔manufacturer delivers products directly to retail stores, back door Facing - answer✔✔count or linear space a single product occupies incremental - answer✔✔additional sales beyond what is expected due to promotional activity KPI - answer✔✔one of the key metrics used to scorecard performance OOS - answer✔✔product is unavailable at the shelf or point of purchase POG - answer✔✔shelf schemat ic showing the position of every product Shopper - answer✔✔person who buys the product which of the following pricing strategies is walmart's primary go to strategy - answer✔✔EDLP which of the following is an effect that changing consumer demographics are having on retailers - answer✔✔(not shelf plans are expanding, not shopper marketing is increasingly important)
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