CPCA Quizes Exam Questions With 100% Correct Answers
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Course
CPCA
Institution
CPCA
CPCA Quizes Exam Questions With 100%
Correct Answers
Category Management was formally defined in the United States as the result of which joint
industry project? - answerECR
What is the original category management process defined by the joint industry in the correct
sequence? - answer1. Categ...
CPCA Quizes Exam Questions With 100% Correct Answers Category Management was formally defined in the United States as the result of which joint industry proj ect? - answer✔✔ECR What is the original category management process defined by the joint industry in the correct sequence? - answer✔✔1. Category Definition 2. Category Role 3. Category Assessment 4. Category Scorecard 5. Category Strategies 6. Category Tac tics 7. Plan Implementation 8. Category Review What are some characteristics of a category with a convenience role? - answer✔✔- Average household penetration - Infrequent purchases within a store - Average dollar sales What are the category roles? - answe r✔✔- Promoted - Seasonal - Destination - Incremental - Convenience - Routine What is a non -differentiated market coverage strategy? - answer✔✔A sales growth strategy where a retailer ignores segmentation variables and go after the whole market with one brand.
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