CPH Study Guide Chapter 2: Communication Skills Questions Fully Solved And Graded A+.

What are the four phases of the National Cancer Institute's Health Communication Wheel? - correct answer P1: analyze the problem and setting P2: develop messages and materials to achieve program objectives. Complete pretesting. P3: create a tactical plan and launch P4: assessment Primary vs secondary vs tertiary audience - correct answer P: those you hope will act S: those who have direct influence over those who act T: those who have indirect influence over those who act What did The Guide to Community Preventive Services find? What do they recommend? - correct answer That health campaigns that use multiple communication channels are more effective. One channel must be a mass media campaign combined with the distribution of free or discounted health products. In PH, what is the first step toward providing information or persuasion? - correct answer Engagement: getting to a place of mutual understanding. Framing - correct answer A strategy of presenting information so that it resonates best with its intended audience What are the three core communication strategies? What is the back-up if those three don't change behavior? - correct answer Engagement, education, and persuasion. If that doesn't work, we have policies. Engagement is great, but what is its primary drawback? - correct answer It's time and resource intensive because it demands give-and-take from both parties. Requires significant human capital. When is an educational approach a good choice? - correct answer When information alone is enough to convince people, the barriers are low, and the rewards are high. For example, when educating parents that it's better to have their baby sleep on their back. Which behavior models explain why people change their behaviors after being educated about an issue? - correct answer The Health Belief model and the elaboration likelihood model. When is policy making a better alternative to health promotion? - correct answer When the barriers to a behavior are high and the perceived benefit is low. E.g., car seat laws. What are the four Ps of social marketing? - correct answer Product, Price, Place, Promotion What are the three questions in PH communication evaluation? - correct answer Are you doing the right things? Are you doing the right things right? Are you doing enough of the right things? What is the most common error in health promotion campaigns? - correct answer Inadequate reach (typically reaches less than 50% of intended audience) What are three resources that can help with health literacy initiatives? - correct answer CLAS Standards, CDC Clear Communication Index, Boston University's Health Literacy Tool Shed Name two key pieces of federal legislation that promote health literacy. - correct answer The ACA and the Plain Writing Act (2010) Name three tools you can use to improve the health literacy of your writing. - correct answer The Flesch-Kincaid Grade Level readability test SMOG The CDC's CCI (most sophisticated tool) It's considered insensitive to evaluate patients for health literacy in a clinical setting. What should be done instead? - correct answer Universal precautions: understanding should be confirmed with everyone Explain Message Maps - correct answer MMs allow everyone in charge with conveying a message to work in sync. Messages are presented in three short messages, all shorter than 27 words. What are decision aids? - correct answer Tools that help contextualize abstract concepts to support shared decision making. When translating PH information to the public, what are Nelson's four key questions? - correct answer 1. What did you find? (description) 2. Why did it happen? (explanation) 3. What does it mean? (interpretation) 4. What needs to be done? (action) Most Americans have poor health numeracy. What does that mean and what are the implications for public health communication? - correct answer Difficulty understanding numbers. Use few numbers, explain them, elucidate terms,