Which part of the organizing process aids in effective and efficient progress toward planned goals and often results in changes within the organization?: Evaluating results
2. What is the result of a company increasing the delegation of authority and the span of control?: Increased decision-making...
1. Which part of the organizing process aids in effective and efficient
progress toward planned goals and often results in changes within the
organization?: Evaluating results
2. What is the result of a company increasing the delegation of authority and
the span of control?: Increased decision-making authority given to employees
3. Which two key elements does an effective organization include?: Human
interaction
Structure
4. Why does a line organizational structure function most effectively in a
crisis situation?: It establishes a direct flow of authority.
5. A company might divide itself into smaller groups that best match the
types of customers it serves. What is this is an example of?: Organization
6. Which primary driver does management use for an organization's struc-
ture?: Achievement of company goals
7. Which step in the organizing process results in management grouping
work activities into units within the organization?: Departmentalization
8. A high-tech startup company is launching a marketing campaign for its
new social media portal by highlighting how the portal exceeds the connec-
tivity and collaboration capabilities of all other social media sites.
Which type of competitive advantage is this company leveraging?: Product
9. Which marketing strategy is devoted to maintaining continuous bottom
line prices rather than relying on short-term price-cutting tactics such as
cents-off coupons, rebates, and special sales?: Everyday low pricing
10. When would a pull promotional strategy enhance a competitive advan-
tage to market a product better than a push strategy?: When demand for the
product is driven by the end user.
11. Which marketing tool is often used to build effective relationship market-
ing campaigns?: Affinity programs
12. Which element of the promotional mix has the advantage of messaging
that can be tailored for each customer, but the disadvantage of a high cost
per contact?: Personal selling
13. What three factors should be addressed in a successful marketing plan?-
: Target market
, WGU C201 Study Set COMPLETE SOLUTION
Sales revenue goals
Plan implementation timeline
14. Which three characteristics are measured in demographic segmenta-
tion?: Race and ethnicity
Income
Household size
15. In which three ways does business-buying behavior differ from con-
sumer-buying behavior?: A group or committee often makes decisions
Buyers face organizational influences that affect their own preferences
Purchasers often invite selected providers to bid on a purchase
16. With which two types of products does a marketing strategy rely on
advertising more than personal selling?: Accessories to primary products
Consumable supplies
17. After years of marketing a body lotion, a cosmetics company begins
promoting the lotion as an insect repellent as well.
In which three product life cycle extension strategies did this company
engage?: Adding new users
Increasing frequency of use
Finding new uses for the product
18. What are three qualities of strong brand equity?: Awareness
Loyalty
Favorable images
19. A customer intends to purchase her favorite cereal. It is out of stock, so
she purchases an alternative brand of cereal instead.
Which stage of brand loyalty is this customer in?: Brand equity
20. Which manufacturer distribution model is enhanced by the shipping and
tracking capabilities of a global package delivery service?: Direct
21. Which three tasks are key responsibilities of operations managers?: -
Planning the overall production process
Determining the best layout for the firm's facilities
Implementing the production plan
22. Which two characteristics does a Just-In-Time (JIT) System have?: Pro-
duction using JIT reduces a firm's inventory costs.
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