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Test Bank for Marketing: Real People, Real Choices 11th Edition by Michael Solomon, Greg Marshall & Elnora Stuart - Complete, Elaborated & Latest Test Bank. ALL Chapters (1-14) Included & Updated $30.00
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Test Bank for Marketing: Real People, Real Choices 11th Edition by Michael Solomon, Greg Marshall & Elnora Stuart - Complete, Elaborated & Latest Test Bank. ALL Chapters (1-14) Included & Updated
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Test Bank - Marketing: Real People, Real Choices 11th Edition by Michael Solomon, Greg Marshall & Elnora Stuart - Complete, Elaborated and Latest Test Bank. ALL Chapters (1-14) Included and Updated for 2023 #MarketingRealPeople #ValueProposition #GlobalMarketing #StrategicPlanning #MarketRe...

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  • March 29, 2024
  • 557
  • 2023/2024
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  • marketingrealpeople valueproposition
  • globalmarketing strategicplanning
  • marketresearch marketinganalytics
  • segmentation productinnovation
  • brandmanagement pricingstrategy

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Prof.Exams

TEST BANK




2023

,Prof.Exams




COMPLETE
Elaborated Test Bank
for
Marketing:
Real People, Real Choices
11th Edition
Michael Solomon
Greg Marshall
Elnora Stuart
2023

,Prof.Exams

Marketing: Real People, Real Choices 11th Edition by
Michael Solomon, Greg Marshall & Elnora Stuart

ISBN-10 0176739157
ISBN-13 978-0176739157

Test bank for Marketing: Real People, Real Choices 11th Edition by Michael Solomon, Greg
Marshall & Elnora Stuart



ISBN-10 0176739157
ISBN-13 978-0176739157

THIS IS NOT THE ACTUAL BOOK. YOU ARE BUYING it is the Official Test Bank
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TABLE OF CONTENTS

PART 1: UNDERSTAND THE VALUE PROPOSITION


1. Welcome to the World of Marketing: Create and Deliver Value
2. Global, Ethical, and Sustainable Marketing
3. Strategic Market Planning
Chapter 3 Supplement: Build a Marketing Plan


PART 2: DETERMINE THE VALUE PROPOSITIONS DIFFERENT CUSTOMERS WANT


4. Market Research
5. Marketing Analytics: Welcome to the Era of Data-Driven Insights!
6. Understand Consumer and Business Markets
7. Segmentation, Target Marketing, and Positioning


PART 3: DEVELOP THE VALUE PROPOSITION FOR THE CUSTOMER


8. Product I: Innovation and New Product Development
9. Product II: Product Strategy, Branding, and Product Management
10. Price: What Is the Value Proposition Worth?
Chapter 10 Supplement: Marketing Math


PART 4: DELIVER AND COMMUNICATE THE VALUE PROPOSITION
11. Deliver the Goods: Determine the Distribution Strategy
12. Customer Experience
13. Promotion I: Planning and Advertising
14. Promotion II: Social Media Platforms and Other Promotion Elements

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