100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Previously searched by you
Previously searched by you
logo
Summary articles week 7 Managing Customer Experience and Value $3.77   Add to cart
Quickly navigate to
Preview
  2.  
  3. Rijksuniversiteit Groningen (RuG)
  4.  
  5. Managing customer experience and value (EBM075B05)

Summary

Summary articles week 7 Managing Customer Experience and Value
 15 views  1 purchase
  • Course
  • Managing customer experience and value (EBM075B05)
  • Institution
  • Rijksuniversiteit Groningen (RuG)

Summary of the 2 articles of week 7 of MCEV, for RUG-students. The summarized articles are: Neslin, S. A., Gupta, S., Kamakura, W., Lu, J., & Mason, C. H. (2006). Defection detection: Measuring and understanding the predictive accuracy of customer churn models. Journal of marketing research, 43...

[Show more]

Preview 1 out of 4  pages

Document information

  • April 3, 2024
  • 4
  • 2023/2024
  • Summary

Subjects

  • marketing
  • churn
  • retention
  • models
  • neslin
  • risselada
  • verhoef
  • classification trees
  • logit model
  • churn management
  • customer lifetime value
  • managing customer experience and value
  • logistic regression models
  • cl

Written for

  • Rijksuniversiteit Groningen (RuG)
  • marketing management
  • Managing customer experience and value (EBM075B05)
All documents for this subject (8)

Seller

avatar-seller
Willemijn3

Reviews received

Content preview

Neslin, S. A., Gupta, S., Kamakura, W., Lu, J., & Mason, C. H. (2006). Defection detection: Measuring
and understanding the predictive accuracy of customer churn models.

Customer churn figures
directly in
how long a customer stays
with a company and, in turn,
the
customer’s lifetime value
(CLV) to that company
Customer churn figures
directly in
how long a customer stays
with a company and, in turn,
the
customer’s lifetime value
(CLV) to that company
Customer churn reflected directly in how long a customer stays with a company and, in turn, the
customer’s lifetime value (CLV) to that company.

The profit that a single churn management campaign contributes is:




5 approaches to estimating customer churn:

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller Willemijn3. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $3.77. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

67096 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
$3.77  1x  sold
  • (0)
  Add to cart