Hereby I'd like to introduce you to the single best summary for the course 'Business Research'. This summary contains all the content discussed during the lectures & training sessions, as well as al the information from the chapters of the book. Furthermore, it also contains a practice exam with o...
Practice test (based on the lectures)……………………………………………………………………………………………..p.40
Answers to the test……………………………………………………………………………………………………………….p.41+p.42
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,Lectures & Training Sessions
Week 1
What is research?
Research means information gathering. There are 2 kinds of research: scientific research and applied
research.
- Applied research is of direct and immediate relevance to practitioners (important issues,
actionable results). These will always have a managerial preference.
- Scientific research involves the systematic observation/experimentation of phenomena. You
take information and analyze that in a systematic manner.
6 steps of research
Research Questions
The key question that your research will address. It can be subdivided into sub-research questions.
These are useful to frame the research process.
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, Below are 2 examples of research questions. Case: sales of Albert Hein’s line of “pure & honest” food
have been declining.
- What are the current sales of the “pure & honest” brand?
- Which factors affect sales of the “pure & honest” brand?
Research Objective
A clear statement that identifies what you (the researcher) want to accomplish. There are several
types of research objectives. There is exploratory research, descriptive research and explanatory
research.
- Exploratory research: If your objective is to gain insight in a topic of interest. When you don’t
know about a phenomena and you research that specific thing. Finding explanations. It is
about gaining insight.
- Descriptive research: If your objective is to gain an accurate profile of a situation.
- Explanatory research: If your objective is to establish a causal relationship.
Research Approach: The perspective you take for your research. This can include inductive research,
deductive research or abductive research.
- Inductive research: approach that involves developing theory after observation of empirical
data. Or in simpler words: to collect data and then create theory.
- Deductive research: approach that involves testing theories by collecting empirical data. Or
in simpler words: to know theory and then collect data based on this theory (to test out this
theory).
Research Strategy: A general plan of how you will go about answering your research question.
Research Design: The framework you will use for your data collection and analysis that will allow you
to answer your research question.
Research proposal
A structured plan of your proposed research objective. The following groundwork needs to be done
prior to writing your research proposal:
▪ Define the research objective
▪ Review of academic and business literature
▪ Identify your research approach
▪ Design your research / methodology
▪ Assess ethical issues with regards to your data collection
▪ Define target population and sampling techniques
▪ Define data collection methods and data analysis techniques
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