Exam (elaborations)
MBA 706 Chen: Exam 2 questions and correct detailed answers |already graded a+
- Course
- Institution
Targeting - ANSWER-- Selection of ideal customer segments - Serve the segments whose needs match the firms abilities Why target? - ANSWER-- Better serve customers - Not a one size fits all Targeting Methods - ANSWER-- Top Down - Bottom Up Top Down - ANSWER-- Strategic - Understand the firms ...
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