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Lectures summary’sProductions
Leisure theme
Leisure
Productions 1: how to become a leisure professional?
Professionalism chronical
- Professional is someone who’s paid for a job. The skills they need are good
judgement, polite behaviour
Pie of professionalism = experience
- Expertise (knowledge/sskills)
- Presentation (communication/sappearance)
o Communication online: nothing is private
o Communication ofine: when to use the telephone and when to use a leter
(mail)
o Appearance: outit/sclothes, tatoos, non-verbal behaviour, transportation
- Personality (trust/sactive/smoral)
o What you promise is what you can deliver
o What you promise you will actually deliver
o Honesty, integrity, independent
o Proactive, taking initiative
,Leisure theme 1: imagineering
Why is imagineering relevant for leisure?
- To come up with solutions
- Add value to your products as services or experiences
(commodities €1,00 -> goods €2,00 -> services €3,50 -> experiences nowadays €7,50)
- The added value increases the price of the product
Designing experience = imagineering
Alcoa started imagineering, Disney saw and copied
Imagineering = concepting/sentertainment marketing/sexperiential marketing/sservice design
thinking
Imagineering = necessity, not universal known
Combination of the words imagination and engineering
In leisure imagineering is experience design
How can we apply an imagineering perspective (a way of looking at things)?
ACTIVE
A = appreciative
C = co-creative
T = transformative
I = imaginative
V = value based
E = experienced focus
Appreciative: now and in the future
Now:
- Building of strengths
- Focus on possibilities
- Have a positive outlook on the future
- Language is the wapon of choice
Co-creative:
- Not an individual process
- Shared process
- Creating value together
Transformative:
- Creating change
- To alter a status quo
- Sets things in motion
- Doesn’t have to be a big thing
Imaginative:
- Deliberaty uses creativity
- Using the right side of the brain (creative side)
, Value based:
- Sustainable humans values
- Strong sustainable relationships
- Adds meanings
Experienced focus:
- Goes beyond services
- Not only the fnal product
- Creating process
(use the ACTIVE checker)
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