Genres in Literature and Language: Theory, Style (ENG2602)
Institution
University Of South Africa (Unisa)
QUESTION 1: COMMERCIAL PERSUASION
Read the following commercial persuasive text closely and answer the question that follows.
"Urban Transquility in the heart of George."
Write a carefully-worded essay of 1000 – 1200 words (approximately 2 to 3 typed pages) in length in which you criticall...
Genres in Literature and Language: Theory, Style (ENG2602)
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Question 1 - Commercial Persuasion
Read the following commercial persuasive text closely and answer the question that follows.
1. Write a carefully-worded essay of 1000 – 1200 words in length in which you critically analyse
the content of the advertisement as a persuasive text. Begin your essay by BRIEFLY establishing
what the text is about, who the target audience is and what the persuasive purpose is. Your
analysis must focus extensively on the persuasive strategies such as persuasive appeals, visuals,
and linguistic devices used in the text. Explain how they have been used.
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